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Let's Zoom!


When a brand name becomes the 'go-to' verb in our conversations, it's safe to say that the brand has really 'made it'. Zoom certainly proves this point.

But, is it the first brand to fit this ? 

Nope. Far from it, actually.

Zoom is however, up there with so many famous brands that became the 'industry-generic-name' or 'go-to-verb' to describe a category or action - many of which we still use on a daily basis":

Twink
Xerox
Hoover 
Sellotape
Uber
Skype (oops, Zoom kind'a replaced this one)
Photoshop
Google
FedEx
Bubble Wrap
Velcro

So Zoom, you're in pretty good company - that is - until the next 'brand-verb' arises.


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