Cultivating Online Employee Advocacy | Three Tips to Guide Your Team to Post More on Social Media

Cultivating Online Employee Advocacy | Three Tips to Guide Your Team to Post More on Social Media

Having employees as brand / employer ambassadors is a great way to accelerate brand messages, but to also give a stronger insight into the fantastic things that your organisation does (not sells) on an everyday basis.

So, here's three (3) tips to help you guide your team to be strong brand advocates for your organisation:

(1) Curate Clear Guidelines

Ensure you have clear guidelines on what is and is not acceptable on social media. Whilst we can't intrude into their private lives, we can guide as to what is ethical and socially-acceptable practice holistically, and we can guide as to 'what' and 'how' to share content related to our brand.

Make sure your guidance (policy) includes not only Engagement Guidelines (best practice content and interaction), but also Brand / Branding Guidelines so that they posit the company in the right light too!

(2) Encourage Sharing of Day-to-Day Moments

Interesting experiences, shared team moments (mostly via Zoom, now), office celebrations, personal and team achievements or internal awards, funny moments, even the office cat or turtle (yes, we had a client with an office turtle)! 

These type of interactions are more visually-driven, so only a short caption of context is needed. However, they come in all forms.

(3) #BrandedHashtag for Team Member Advocacy

Curate an appropriate employee #hashtag to not only give team ownership of content, visibility to the brand, but a great way to round up team member posts and share them on formal company and/or brand channels.

Get your team more involved in being an active part of your brand story and experience!

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Inspiration: Social Media Examiner