Great Brand Stories
Scott hit the nail on the head with this quote!
A great brand leads us in the right momentum, but it never fully shows its cards. For once the story is complete, the brand is ended.
Leaving elements untold generates curiousity; but it also means the brand has more narrative to share, thus ensuring opportunity to carve out its future.
As storytellers and brand guardians, always leave some wiggle room for more to be told.
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