Blast from the Past - Staedtler

Blast from the Past: Staedtler

Having been in the market for over a century, Staedtler made Malaysia a home in 1964 – introducing the great tradition of Nuremberg pencil-makers, its decades of experience and significant head start in the research and development of innovative products with quality. As Staedtler remains true to its roots and continues to manufacture more than 80% of its products worldwide in Germany, it has established itself as a premium brand in Malaysia.

When Staedtler engaged Orchan (they were one of our first retainers; woohoo!), they had just collaborated with Erra Fazira – a Malaysian beauty queen, actress, singer, TV host and film producer – to help her creative vision come to life, which is to establish her own art club. As such, we were tasked to launch the art club, on top of other on-ground activities including a showcase where children were shown how pencils were made from scratch in the past.

Check out some of the coverage:

Visi Kreatif Erra Fazira Jadi Kenyataan by Midi

'Erra Art Club - Staedtler' Pupuk Kreativiti Kanak-Kanak by Perempuan

Erra Fazira Gets Creative by Kunang-Kunang

Erra Fazira Art Club Bantu Kanak-Kanak Jadi Kreatif by Sinar Harian

'Erra Fazira Art Club' Pupuk Kreativiti Kanak-Kanak by Kosmo

The Complexity In Pencil-Making by Sin Chew Daily

Erra Fazira Launches Art Club for Children by The Star

Kolaborasi Erra Bersama Staedtler by Kosmo

Cosmo this Minute - Kelab Seni Erra by Cosmopolitan