Brand Malaysia in Trouble?

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Brand Malaysia in Trouble? 




Today, business radio station BFM hosted a special on Crisis Communications in Malaysia, with reference to the slightly tumultuous political scenario Malaysia has been facing since Sunday evening. Multiple industry players were interviewed on various aspects of the looming crisis, and the various responses (or lack thereof) to it, to round out a discussion on the effectiveness 


A familiar Orchan commentator was invited to be part of the discussion. Orchan Director, Craig J Selby, spoke about best practice, transparency, and trust during these trying times; linking it back to overall guardianship of Brand Malaysia.


The entire segment is approximately 45 minutes, but for the best parts, head to approximately 27 minutes where Craig is interviewed.




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