QOTD | When Crisis Strikes?

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Don't Become the Crisis

I was once asked: what is the most important thing to ensure that must happen in order to minimise the negative impact of a crisis?

Other than fixing the problem, showing sincerity as a brand (and as a spokesperson) was my answer.

For spokespeople to stay credible during a crisis, they need to show empathy, not stress!


Is your brand ready for a crisis? Is your spokesperson?

Drop us a line (changenow@orchan.asia) or give us a call (03 2110 9407) for a no-obligation chat about how we can help you to ensure that you dont "lose your head"!


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