Need Drugs? | A New Perspective on CSR
I personally hold the
view that CSR should be a behind-the-scenes initiative, done out of the goodness
of ones’ heart, without the need for publicity. Multinational corporations
issuing larger-than-life cheques for a few thousand ringgit, taking orphans to
lunch at a fancy restaurant – it’s all good, but it’s usually for the
publicity.
My cynicism aside, the
publicity opportunity, and the stakeholder outreach, is valuable. It showcases
the contributions an organisation makes to its wider community, and most
importantly, it shines some light on the recipient (either person or
organisation) – who are often underrepresented not only in society as a whole,
but in media opportunity to share their story.
But what happens when
you are on the wrong side of the law? Traditional media are not going to
support your activities; or are they?
Today’s news in
Australia, in the heat of the bushfires, just goes to show that strange things
can happen.
Typically, your daily
read is not going to be promoting drug dealers per se, rather highlighting court
cases where they are being prosecuted, or successful police campaigns to take
drugs off the street. All good stuff.
But today was
different. Via text message, which later got picked up by key news outlets, one
of Australia’s top drug dealers (didn’t realise there was actually a
leaderboard for this) announced that he would be donating 10% of the value of
his sales this weekend to bushfire relief.
Claiming his family
was also affected by the disaster, he wanted to give back. I'm guessing though that his crops weren't affected?
All sweet and well,
but what he actually did was get major dailies to promote his operations. That’s
the real feat here!
Or maybe drug dealers just really do have a heart!
__________
Drug dealer
promises to donate 10 per cent of cocaine earnings to Aussie bush fire appeal
An
Australian drug dealer has made a pledge to his customers that he would donate
10 per cent of his cocaine earnings to the bushfire relief appeal.
In
a text message sent to customers, the dealer encouraged his customers to dig
deep and "get in quick" while revealing his family had been impacted
by the fires.
The
dealer reassured customers it wasn't a joke and said the donations would
"mean a lot".
"Cracka
pearl batch NEW AMAZING PEARL. THE SMELL OF HEAVEN IS BACK... GET IN QUICK TO
TRY THE BEST GOING AROUND #CRACKKKKKAAAAAA.
"We
will be donating 10% of all purchases this weekend to the bushfires... as a lot
of my family have been affected.. not a joke. Actually being legit thank you
all.
"Hopefully
you guys can also donate would mean a lot thank you."
The
word pearl is often slang for the drug cocaine.
The
dealer's text messages soon went viral online, with many people praising the
person's honesty.
"Good
to see small business supporting Aussies in need," one person wrote.
"Feels
good donating," another joked.
"A
modern Robin Hood," one suggested.
It
is not expected the dealer will be revealing their identity any time soon.
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