Mainstream v's Specialist Media

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Mainstream v's Specialist Media

At a guest lecture recently, Craig was asked about the difference between mainstream and specialist media. On many levels, there is an overlap, but it's down to the special details that determine which category work best in a clients campaign, and for what purpose. 

Today's "questions from the floor" segment explores this; how we, as PR practitioners, engage with both categories of media, or what purposes, and how. 


 

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