What Are Listening Tools?

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What Are Listening Tools?

In today's #QuestionsFromTheFloor segment, I address the question, What are listening tools? Something very relevant for brands, and increasing in both sophistication and reach; having access to a listening tool is a great asset to your organisation -  not just for keeping an eye on what publicity you may get, but for deeper monitoring of the tonality that stakeholders are using when discussing your brand. You never know, a looming crisis might be averted with the help of a good listening tool.


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