Quote of the Day

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Many of us see social media as the protagonist in a crisis, but the truth is, it is simply a reflection of and a vocalization tool for the underlying concern or issues. A catalyst for change or action, or even facilitating response. 

Social media accelerates the visibility of the issue, but it doesn't create the issue - that was always there. 

Businesses should use social media platforms as a listening tool just as much as they use it as an advertising and visibility.


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