Stakeholder Communications During A Crisis
During a crisis, it is usually the media that channel relevant information (and supposition) to the general public and help keep people informed. But each business has a far wider realm of stakeholders : investors, shareholders, staff, financiers, suppliers and customers. We need to ensure that stakeholders are communicated with, informed, and have their concerns addressed, just as much as we keep the public informed.
In this short video, Craig explores the importance of appropriate stakeholder communication in a crisis setting.
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