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Keep Learning Once You Reach The C-Suite Many businesses are set on the paradigm that training is for junior and middle team members only - the C-Suite are the most experienced and don't need training.  But we disagree! Keep learning once you reach the C-suite.  In addition to our short video discussion above, the following are some excerpts from an HBR article by Boris Groysberg (2014) which complement our thoughts. ____________________  What skills do companies prize in C-level executives ? To answer these questions, we surveyed 32 senior search consultants at a top global executive-placement firm. Experienced search consultants typically interview hundreds and even thousands of senior executives; they assess those executives’ skills, track them over time, and in some cases place the same executive in a series of jobs. They also observe how executives negotiate, what matters most to them in hiring contracts, and how they decide whether to chang...

Stakeholder Communications During A Crisis During a crisis, it is usually the media that channel relevant information (and supposition) to the general public and help keep people informed. But each business has a far wider realm of stakeholders : investors, shareholders, staff, financiers, suppliers and customers. We need to ensure that stakeholders are communicated with, informed, and have their concerns addressed, just as much as we keep the public informed. In this short video, Craig explores the importance of appropriate stakeholder communication in a crisis setting.

The Fake News Industry A PR & Trust Perspective Dr Craig J Selby In April, I spoke at a forum on the Fake News Industry. For us in the PR industry, it is an important topic to get our heads around, not only because fake news can cause disruption and deflection for the brands that we represent, but fake news has the traction to 'fuel the fire' significantly during a crisis. As such, it is our responsibility to be alert to the developments of trends regarding fake news, and to always be on top of best-practice mitigation strategies. ____________________    Fact!? 90% of Malaysians don’t read beyond the headlines! We’ll come back to this “fact / alternate fact” shortly. Ask yourself honestly, now, what really is the truth? I don’t want to get into a philosophical debate tonight, but an understanding of this is still going to be at the core of any debate or narrat...

What Happens if You Don't Change? If something doesn't feel right, move - you are not a tree!  We all have a choice not to change, just as we have a choice to enable and embrace change. Change is a constant, but for many businesses, the thought of change at any scale can be an overwhelming one, and sufficient enough to retain the status quo. But what happens if we don't change? What are the risks? Where might we be left?

So You’re Old and the Russians Own Your Face? Toughen up – You Enabled it! Yes, I have been annoyed the last few days seeing the increasing stream of ‘older’ friends via social media – digitally enhanced photos making most of my personal and online friends look much the same (badly trimmed facial hair, wrinkles that botox couldn’t possibly solve). Then came the morality police – the app is taking ownership of your images, crawling through your phone, and accessing other things too. Beware! Well, boo hoo – especially to those who didn’t read through the terms and conditions. I mean, you signed (or ticked) away your rights. But then again, this isn’t a first, is it? You’ve been ticking “I accept” boxes since the start of social media, so by now, it should be the norm. In this day and age, what is scary is not the fact the app developers are including such terms; but that social media users are seemingly unaware of the fact that they are g...

Quote of the Day Connecting to customers is essential, even after your transaction is done!

What Are Listening Tools? In today's #QuestionsFromTheFloor segment, I address the question, What are listening tools? Something very relevant for brands, and increasing in both sophistication and reach; having access to a listening tool is a great asset to your organisation -  not just for keeping an eye on what publicity you may get, but for deeper monitoring of the tonality that stakeholders are using when discussing your brand. You never know, a looming crisis might be averted with the help of a good listening tool.

Is Your Organisation Suffering From #SoSial™ Media? We need to start rethinking how we guide our teams on social media use! Too many people are getting into online trouble, not only with the Facebook Police, but with keyboard worriers and other nations in general! Brands suffer too. Join the Orchan team as Craig facilitates this free workshop to start the conversation, in the lead-up to our joint hashtag # SoSial conference in October 2019 - hashtag # Perspectives on hashtag # SafeSocial for brands and teams. hashtag # OrchanPR hashtag # ChangeNow hashtag # OrchestratingChange hashtag # PublicRelations hashtag # SocialMedia hashtag # ReputationManagement hashtag # SmartSocial