Blast from the Past - Client Close-Up: Yuna Inspired - Orchan Consulting

Astro Hitz ‘Yuna Inspired’ campaign was more than just a platform to bond with her fans, it was also an interactive contest for Yuna’s fans to share creative ideas and help pen a tune with their favourite icon - the campaign contest offered fans a lifetime opportunity to “inspire” Yuna by helping her finish the lyrics to her latest song. Each week, Yuna would post a verse from her work-in-progress track, and fans get to share their self-composed lyrics to see if they can finish it. Winners from each week received prizes and an invitation to a secret concert, held at end of the campaign.

Yuna serenading the crowd during the Press Conference

Yuna at her secret gig

Orchan was involved in creating the overall publicity strategy for the Yuna Inspired campaign, as well as managing the logistics of the competition. To maximise publicity, Orchan produced weekly contest releases to gain media support for the competition, and most importantly, to get the contest message out there to Yuna’s fans; also highlighting and promoting the Yuna Inspired reality show webisodes and her secret concert. The an-inspired compilation song was later debuted during the exclusive secret concert attended by the public who won tickets, as well friends from the media.

Here’s some of the coverage from the time: