Peeking Into the Lives of Your Favourite Bloggers
As
Malaysia’s first online show about real life bloggers, The Project Alpha series
allows for viewers to sneak a peek into the lives of the bloggers they follow.
Different bloggers are unique to their style of writing, topics they choose to
write on and much more. But the show explores more than just the how’s and why’s,
but also presents to viewers what makes these bloggers key opinion leaders in
the various fields they write about.
As with
any project, there are bound to be challenges posed to us. It was especially tricky
considering what we’re representing, at that time, is a new form of media; and
trying to get traditional media, which is technically competition, to cover the
story. However, great effort paired with passion reaps fruitful outcomes. As
such, we were able to get not just magazines but also dailies to cover the
stories on Project Alpha. To continue the momentum, Orchan also profiled some
of these bloggers, driving further traction for the campaign.
Here is
some of the coverage we reaped for the campaign:
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| The Star |
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| Media Hiburan |
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| Nanyang Siang Pau |
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| The Star |
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| The Star |
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| New Straits Times |
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| New Sunday Times |
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| The Star |
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| Sin Chew Daily |
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