Events: Festival of Lights

Heralding Malaysia’s New Star in the North

To celebrate a major milestone for Ipoh Parade, as it completed its transformation, the Festival of Lights kicked off with the illumination of Ipoh Parade’s state-of-the-art Animated Graphics Façade – a unique structure bursting with a flurry of colours at the building’s main entrance. Thousands converged at the mall’s entrance since evening, armed with balloons in hand and counting down to the precise moment when the building module galvanizes then comes to life, marking the arrival of a progressive and enhanced shopping experience to Ipoh Parade.

Earlier throughout the day, patrons were enticed with numerous activities and attractions, including large inflatables set up in and out of the mall along with carnival game booths providing endless fun for families. K-Pop boyband AlphaBAT also captivated the public with their charm and sleek dance moves. The Korean sensation debuted a couple of years back and has ben making waves in the entertainment industry as they continue touring around the region.

Amidst the crowd was Yang Berhormat Dato’ Dr. Mah Hang Soon, ARA Asset Management Limited’s Director of Portfolio Management, Thomas Kong, as well as Ipoh Parade’s Centre Manager, Chan Yu Yin. By the end of their speeches, the VIPs then took to the stage, pedalling exrcycles with all their might to power up the Animated Graphics Façade, which gleamed in brilliant white before revealing Ipoh Parade’s logo. At that very moment, virtual balloons started to colour the screen, prompting thousands of spectators to release balloons distributed to them earlier simultaneously, creating a massive polychromatic cloud eclipsing the night sky as audiences hooted and cheered for Ipoh Parade.

Festival of Lights at Ipoh Parade

Orchan’s role in the Festival of Lights went beyond conceptualisation and Public Relations: we coordinated the various parties involved in making this happen, streamlined the logistics to ensure a full day of smooth events, and ensured that there was something happening at every moment along the way. Orchan not only did event publicity, but pre-event awareness, coordinated advertising and consumer touch points, and trained the Ipoh Parade team.