Blast From the Past - Orchan's Chocolate Box Concept Launches a New Daily Deals Site

Chocolate Box meets Stardeal.my

 

Back in 2012, we wrote about Orchan’s new concept on PR facilities, being Chocolate Box PR . Now, if you haven’t read it – go read it!  It’s our very first blog post, so all you need to do is scroll down and voila.

  

Just a while after that post, Stardeal.my became one of our Chocolate Box clients whereby we share about a select range of PR services to empower them to take on their own PR initiatives when they are ready. We covered an array of activities including preparing the Media Information Kit and Bespoke Media list. Then, we trained them on the PR basics for success, along with two hours of consultation services. As a bonus, we crafted and pitched exclusive pitches to targeted media, as well as facilitate interviews.

StarDeal in Malaysia SME - talking about the growing trend of 'daily deal' sites and making them relevant to consumers

 

So where did Chocolate Box PR eventually led Stardeal.my to? Well, they made it to the fourth most influential Daily Deals site in Malaysia within the first six months of exposure and operation. As we’ve mentioned in our first blog post, Chocolate Box PR is ultimately a set of PR packages to ease the start-up into the world of publicity, starting with some training and media awareness skills, leading up to publicity and a full blown product launch.

 

One of several interview podcasts with BFM

If we’ve piqued your interest about Chocolate Box PR, or if you simply want to chit chat about it, we’re only a phone call away!