Orchan Consulting | Asia Sdn Bhd

Selamat Hari Raya On this joyous occasion, may you be blessed with happiness and your home be graced with warmth and peace. Selamat Hari Raya From the Orchan team

Let's Zoom! When a brand name becomes the 'go-to' verb in our conversations, it's safe to say that the brand has really 'made it'. Zoom certainly proves this point. But, is it the first brand to fit this ?  Nope. Far from it, actually. Zoom is however, up there with so many famous brands that became the 'industry-generic-name' or 'go-to-verb' to describe a category or action - many of which we still use on a daily basis": Twink Xerox Hoover  Sellotape Uber Skype (oops, Zoom kind'a replaced this one) Photoshop Google FedEx Bubble Wrap Velcro So Zoom, you're in pretty good company - that is - until the next 'brand-verb' arises.

Sustainability of Brands in the Covid Era Commentary By Jeevandran Raghavan As business leaders, how do you mitigate the impact of Covid as it upends almost every aspect of your business much like a slow-motion tsunami? The Covid pandemic is ravaging the globe, and businesses everywhere are trying their best to cope and stay afloat to meet demands to stay ahead. We have witnessed many big brands pause their daily business, or even delay their sustainability budget allocation altogether, given uncertainty in their environments.  The pandemic is a critical reminder that companies should dedicate resources to helping their customers get through this phase, and should not let another existential threat go completely unnoticed. Covid has thrust us into a new worldwide crisis from illness to macro-economic freefall. Once again, necessity can serve as mother of invention; and, a crisis can serve as the catalyst for fundamental innovation/s to lay the foundat...

Often, it will be an external shock that drives change. It certainly sped up our plans. How ready were you?

Blast from the Past:  FINX Blockchain & Banking Summit Conference and Gala Dinner In the first of a regional series of short conferences and product demonstrations, FINX Group introduced its partners and products to investors and media today at the FINX Blockchain & Banking Summit Conference and Gala Dinner. Key to the summit were four (4) regionally-renowned entrepreneurs and speakers, each with deep understanding of the evolving banking industry, and experience in the continual development of the broader sector. Joseph R (Bobby) Banks, FINX Senior Advisor, highlighted that “the impact of technology in financial services like insurance, banking and investing will accelerate. Leading global financial institutions like Goldman Sachs, Visa, American Express, CitiGroup, JP Morgan, the New York Stock Exchange and AXA are all investing in new technologies that will ultimately transform their business. One of the new technologies garnering increased oper...

Old alignments and partnerships may no longer be viable. But new ones may create the opportunities you need to let your business thrive again. This workshop steps participants through practical considerations and exercises to develop new collaborations and partnerships, to find each others strengths and share of voice, and to create a win-win situation to facilitate continuity and growth. Collaborations may range from a single project to strengthen your credibility for a client, through to a long term legal partnership involving shares and combined business interests. Either way, getting it right from the start will maximise your chances of success. L ed by Michelle Nunis and Dr Craig J Selby, this workshop will help decision-makers embrace collaborative partnerships and projects, by reframing perspectives on collaboration initiatives, showing how to establish robust groundwork to leverage and maximise each sides strengths, and to develop tools to work together to overcome any co...

Cultivating Online Employee Advocacy | Three Tips to Guide Your Team to Post More on Social Media Having employees as brand / employer ambassadors is a great way to accelerate brand messages, but to also give a stronger insight into the fantastic things that your organisation does (not sells) on an everyday basis. So, here's three (3) tips to help you guide your team to be strong brand advocates for your organisation: (1) Curate Clear Guidelines Ensure you have clear guidelines on what is and is not acceptable on social media. Whilst we can't intrude into their private lives, we can guide as to what is ethical and socially-acceptable practice holistically, and we can guide as to 'what' and 'how' to share content related to our brand. Make sure your guidance (policy) includes not only Engagement Guidelines (best practice content and interaction), but also Brand / Branding Guidelines so that they posit the company in the right light...