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Source: oursocialtimes.com What are influencers ? Influencers have the ability to popularise trends and creativity, especially in fashion and entertainment. With social media influencers are able to reach out and engage with followers in a more direct way, closing the gap between the two. Nowadays, influencers are usually celebrities and bloggers – they have amassed huge numbers of following and their lives are often scrutinised (for good or bad). However, one thing that cannot be denied is the power of influencers to (literally) influence. Influencers may not be traditional media, such as print publications, however they can open up many opportunities for brands to connect to potential customers. Influencers are usually given many perks – this drives people to try and strike out as an influencer, particularly by becoming a blogger. However, to become an influencer is not always sunshine and rainbows. In her article, Genna Tan humorously describes the types of influenc...

Since opening its business operations over six years ago, German Bistro and Restaurant Weissabrӓu has been serving amazing authentic German cuisine to its customer in the spirit of great good, with a touch of tomfoolery. With the establishment of two outlets – Weissabrӓu Pavilion and Weissabrӓu Straits Quay, the restaurant always ensures to serve only the best of German cuisine. Offering a range of hearty German dishes such as Crispy Pork Knuckle, Pork Ribs and Giant Wiener Schnitzel, served together with sides-dishes such as Sauerkraut (Shredded Cabbage in white wine vinegar), German Potato Salad, Garlic Mashed potato or lightly pan-fried Spaetzli (homemade egg noodles) , Weissabrӓu’s dishes are impressive and tantalise the taste buds. Weissabrӓu’s menu is influenced by countries countries bordering Germany such as France, Switzerland and Belgium – this is highlighted with dishes such as Flammkuchen ( a popular Austrian pizza type of dish; it is a thin crust dough topped w...

Source: www.whatsappstatus77.in “Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it.” – Lou Holtz Public Relations is not an easy industry to be in. Just like any other fields, Public Relations comes with its own perks and disadvantages. Most people think that Public Relations is all about the glamour – attending events and parties, meeting celebrities, first-class services – when in reality, it’s a lot of hard work behind the scenes. There are deadlines to meet, client meetings to attend, writings to complete, and many more. Public Relations is definitely more than meet the eyes, and if you choose to be in the industry, it’s necessary to have the right attitude and right mind-set. Recently, Jonathan Cude wrote in an article talking about how hard the advertising business is. Similar in that way, Public Relations can be a nerve-wrecking experience if you go into it with the wrong expectations. Rejections and d...

On 31 December 2011, ENCORP Strand ushered the new year of 2012 with an amazing countdown party. Aptly themed “ Mystical Eve 2012 ”, the New Year’s Eve Countdown Party was held at the Red Carpet Avenue in ENCORP Strand. Poised with a big stage, state-of-the-art sound system, climate controlled outdoor atrium and loads of parking and other facilities, attendees of “Mystical Eve 2012” celebrated the countdown to New Year without the hassle of logistical hassles of being in the city centre. The countdown party was hosted by well-known TV personalities Julie Woon and Megan Tan, featuring a stellar line-up, world-class aerialists ala Cirque de Soleil, illumination laser light show, 3-D projection mapping and fireworks. Some of the performers included international pop princess Mizz Nina; hip hop doyenne Joe Flizzow; rock band, Pop Shutvit; indie-darling, Reza Salleh; Neo-Soul crooner, Najwa Mahiaddin; and violin virtuoso, Dennis Lau and his compatriot, world-ranked beat boxer, S...

He is as famous for his publicity stunts as he is for his multi-million dollar business empire - The King of PR, Richard Branson. I have been following Richard Branson on FaceBook for the last couple of months,  and I became a big fan of his immediately. His posts are inspiring. As a PR intern, I am learning a lot every day, but I believe even PR professionals can learn much from someone like Richard Branson. Promoting a launch in Scotland in a kilt, why not? As long as you get attention and people will talk about your company, you have to do whatever you need to do to achieve that. So far, that has worked out very well for The King of PR. Would you like to know why especially Richard Branson is so successful in PR? Please read the article below and let us know your thoughts! Source - www.dailymail.co.my   If only all CEOs were more like Richard Branson, the founder of Virgin Group and recognized master of public relations. Branson clearly understa...

The mention of “Google” gathers knowing nods across the room. Google’s popularity as an Internet-related services and products provider showcases and cements the company’s brand as one of the biggest technology companies in the world. Google is known for being innovative, inventive and cutting-edge. Recently, Google became the talk of the town when the company decided to change and redesign its logo. The revamping of Google’s logo may seem insignificant to some, however this move is more revolutionary and forward-looking than one may think. As Public Relations comes hand-in-hand with branding, here are some insights that we can learn from Google’s redesigning of logo, as written by Justin Bariso . Source: www.designorate.com A new era, a new logo. Google, the company that has become the key to information's front door, has changed its logo a few weeks after it introduced a major restructuring through their new parent company,   Alphabet. Google’s...