Orchan Consulting | Asia Sdn Bhd

Back in May 2018, Kao Malaysia brought Parenthood Day to life at Sunway Pyramid with an event that perfectly captured the joys - and challenges - of modern parenting. Designed for both new and seasoned parents, Kao’s campaign, #TheSecretToMyModernParenthood , was part of their larger “Welcome to My Modern Parenthood” initiative. The goal? To create an engaging, educational platform for parents to explore how to navigate parenthood with confidence, less stress, and a touch of fun. The spotlight was on three of Kao’s family-friendly solutions:  Merries, Attack, and Magiclean,  all household names trusted by parents. The campaign also highlighted an important trend: more fathers stepping up in childcare and household roles, reshaping what modern parenting looks like today. Mr Fujiwara, President of Kao (Malaysia) launching the campaign with some children. To drive the message home, an imitation house - complete with kitchen, laundry, and bedroom - was set up on stage to...

Video | Crisis Communications & Cyber Threat The Orchan team has a strong interest in Crisis Communications. We offer consultancy, development, and training in the niche, and have helped many businesses locally and regionally to develop robust strategies for handling crises effectively. We are also keen supporters of PRCA (SEA), and last week, enjoyed their open access panel dialogue on Crisis Management. Their slant on the topic, 'Cyber Threats', was refreshing, and increasingly important in a pandemic-pivoted world. Whilst the issues and approaches are consistent with most typical crisis scenarios, many brands overlook the impact that cyber threats can contribute during their crisis planning stages. Have a listen to the session recording, and glean some important nuggets for yourself. Do reach out to the Orchan team if you'd like an assessment (audit) of your current crisis planning documentation and structures, or would like to initiate a crisis management pla...

Exploring Intricacies in Crisis Communication Through Social Media | PRCA Training If you’re new to Public Relations, you should learn about the world’s largest Professional PR body, the Public Relations and Communications Association. PRCA aims to raise standards in the PR and Communications industry by sharing industry data, information, and best practices, as well as creating networking opportunities. They represent consultancies around the world, including hundreds of individual and freelance PR and communication practitioners.  Orchan is associated with PRCA’s regional headquarters in Singapore, through which Orchan’s Director, Dr Craig J Selby, ran sessions for them as part of their professional development and outreach initiatives to help their members gain exposure to areas of the industry that they may not normally be involved in at work. The first session Craig facilitated for PRCA was a full day session on “Social Media Crisis Communication”. The session was a profession...

Students | Why Choose PR? Students and potential interns often ask us about our broader industry. One of the most frequently asked questions over the years has been "why should I choose PR"?  Well, the answer is, PR chooses you!  OK, kidding (a bit), because there are many related industry segments that someone can find themselves in. Farrells Frank discussion isn't going to give you an answer, but it will contextualise your choice and decision framework for you.

SEA:change | Orchan Announces Collaboration with Mediaspace.global   Earlier today, the Orchan team proudly announced our collaboration with Mediaspace.global, a professional social network targeting the media, marketing, tech and regulation industries. This partnership facilitates Mediaspace.global entering the South East Asian landscape through a strategic arrangement driven by us at Orchan, enabling quality industry-specific networking within the region through the platform and its unique initiatives.   The Mediaspace.global platform encourages industry people at all levels to interact, share, and leverage opportunities and thought leadership. It offers members the freedom to connect with like-minded individuals to explore industry trends, and covers members from fresh graduates in the industry (Next Gen) through to seasoned industry members in the platform’s coveted Leadership Club.   Our plans for mediaspace.global in Asia are hosted under the banner SEA:...

Here’s the truth: PR isn’t just about writing clever lines. It’s about stories with substance - and those stories live with our clients. We can draft the slickest press release on the planet, but if the details arrive late or half-baked, it’s just words in a PDF. The media won’t care, and the moment’s gone. That’s why we train our clients. Not to make them publicists (that’s our gig) but to give them a behind-the-scenes look at how PR actually works. When clients understand newsroom deadlines, campaign timing, and what really makes a story newsworthy, everything runs smoother. Our sessions cover the essentials: Why “one day late” often means “story dead.” How to spot what’s genuinely media-worthy. The nuts and bolts of a strong release (so they know what info matters most). The payoff? Less chasing, faster turnarounds, and campaigns that actually land. At the end of the day, it’s not about teaching clients to do our jobs. It’s about helping them help us tell their stor...

Fashion Exists Outside of Kuala Lumpur; in Fact, it Thrives! Bran et Daguet is a high-end exclusive fashion line established in Penang by designer Brandon Tan. Specialising in elegantly cut cocktail dresses and occasion-wear, they are made of fabrics mostly imported from Europe, ensuring quality couture. With a mission to supply high quality elegant clothes, Bran et Daguet mostly caters to limited editions of   no more than one piece of each design, in maximum of three sizes. Brandon Tan, the designer behind Bran et Daguet is an exceptional designer who gives character to all his designs. A tease to fashionistas, his collections offer eloquently designed and stunningly presented couture and ready-to-wear pieces for discerning clientele. His eye for detail and design can be seen in his line – chic, stylish and elegant. A Penangite at heart, Brandon has been in love with fashion from his formative years. Taking up sewing and learning the foundation of his craf...