Client Throwback | Modern Parenthood for Modern Parents
Recently Kao Malaysia
organised an event at Sunway Pyramid in conjunction with Parenthood Day (16 May
2018). Primarily catering to parents, both new and seasoned, their aim was to
foster an enjoyable, less stressful experience in being a parent. Kao’s
campaign, #TheSecretToMyModernParenthood, a part of their on-going initiative,
“Welcome to My Modern Parenthood”, served as an educational platform for
parents to explore various facets of their role.
Concurrently,
the campaign was to promote Kao’s three (3) main products relevant for families.
Merries, Attack and Magiclean are Kao’s hallmark solutions in providing parents
with assistance for home maintenance and baby care. Kao also targeted the growing
number of fathers taking on childcare and household responsibilities.
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| Mr Fujiwara, President of Kao (Malaysia) launching the campaign with some children. |
An imitation house (which
included kitchen, laundry and bedroom) was set up on stage. This further
promoted their products relevant to each area of home management. The presence
of children with their parents made the event even more lively and vibrant. It
started with a teaser video about the how children appreciate their parents.
Love and gratitude filled the air, especially when Mr Fujiwara Masaki, President
of Kao (Malaysia) walked hand-in-hand with some children to kick-start the
event.
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Mr Fujiwara (right) and the emcee, Nazrudin Rahman (left), launching Kao’s
guidebook as part of the Parenthood Day.
|
Mr Fujiwara spoke
about Parenthood Day and Kao’s outlook on healthy parenting. He was determined
in attempting to break the record and making Kao’s “The Secret to My Modern Parenthood”
Guidebook being a part of The Malaysian Book of Records. This innovative
guidebook offers suggestions regarding child safety and the necessities
required in parenting. The guidebook is especially beneficial to first time
parents.
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Dr
Shalini Shanmugam (left) responding to audience questions.
|
Dr Shalini Shanmugam (Consultant
Paediatrician | Columbia Asia Hospital) was
invited to share her thoughts on Happy Parenthood. She talked about the
difference between modern parenting and traditional parenting. She touched on
how things have changed over the past few years, and how parenting has engaged
in new methods, especially in relation to both parents taking up progressive roles.
Dr Shalini’s point of view gave the audience fresh insight.
 |
Mr
Fujiwara (left), Ms Tan Poh Ling (middle), Vice President of Marketing and Mr Ngo Wei Foo (right), Vice President of Sales of Kao (Malaysia)
|
A
Q&A session ensued with the media, for which there were a plethora of
questions.
 |
| The Sun |
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| Credit Placesandfoods.com |
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