#BlastFromThePast: Stronger Stories Start with Smarter Clients

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Here’s the truth: PR isn’t just about writing clever lines. It’s about stories with substance - and those stories live with our clients.

We can draft the slickest press release on the planet, but if the details arrive late or half-baked, it’s just words in a PDF. The media won’t care, and the moment’s gone.

That’s why we train our clients. Not to make them publicists (that’s our gig) but to give them a behind-the-scenes look at how PR actually works. When clients understand newsroom deadlines, campaign timing, and what really makes a story newsworthy, everything runs smoother.

Our sessions cover the essentials:

  • Why “one day late” often means “story dead.”

  • How to spot what’s genuinely media-worthy.

  • The nuts and bolts of a strong release (so they know what info matters most).

The payoff? Less chasing, faster turnarounds, and campaigns that actually land.

At the end of the day, it’s not about teaching clients to do our jobs. It’s about helping them help us tell their stories better. And that’s when the magic happens.

Want to strengthen your story? Let’s talk. changenow@orchan.asia | ☎️ +603-7972 6377

1 Mont Kiara, Citta Mall, Klang Parade
1 Mont Kiara, Citta Mall, Klang Parade
Ipoh Parade

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