Orchan Consulting | Asia Sdn Bhd

Exploring Intricacies in Crisis Communication Through Social Media | PRCA Training If you’re new to Public Relations, you should learn about the world’s largest Professional PR body, the Public Relations and Communications Association. PRCA aims to raise standards in the PR and Communications industry by sharing industry data, information, and best practices, as well as creating networking opportunities. They represent consultancies around the world, including hundreds of individual and freelance PR and communication practitioners.  Orchan is associated with PRCA’s regional headquarters in Singapore, through which Orchan’s Director, Dr Craig J Selby, ran sessions for them as part of their professional development and outreach initiatives to help their members gain exposure to areas of the industry that they may not normally be involved in at work. The first session Craig facilitated for PRCA was a full day session on “Social Media Crisis Communication”. The session was a profession...

Students | Why Choose PR? Students and potential interns often ask us about our broader industry. One of the most frequently asked questions over the years has been "why should I choose PR"?  Well, the answer is, PR chooses you!  OK, kidding (a bit), because there are many related industry segments that someone can find themselves in. Farrells Frank discussion isn't going to give you an answer, but it will contextualise your choice and decision framework for you.

SEA:change | Orchan Announces Collaboration with Mediaspace.global   Earlier today, the Orchan team proudly announced our collaboration with Mediaspace.global, a professional social network targeting the media, marketing, tech and regulation industries. This partnership facilitates Mediaspace.global entering the South East Asian landscape through a strategic arrangement driven by us at Orchan, enabling quality industry-specific networking within the region through the platform and its unique initiatives.   The Mediaspace.global platform encourages industry people at all levels to interact, share, and leverage opportunities and thought leadership. It offers members the freedom to connect with like-minded individuals to explore industry trends, and covers members from fresh graduates in the industry (Next Gen) through to seasoned industry members in the platform’s coveted Leadership Club.   Our plans for mediaspace.global in Asia are hosted under the banner SEA:...

Here’s the truth: PR isn’t just about writing clever lines. It’s about stories with substance - and those stories live with our clients. We can draft the slickest press release on the planet, but if the details arrive late or half-baked, it’s just words in a PDF. The media won’t care, and the moment’s gone. That’s why we train our clients. Not to make them publicists (that’s our gig) but to give them a behind-the-scenes look at how PR actually works. When clients understand newsroom deadlines, campaign timing, and what really makes a story newsworthy, everything runs smoother. Our sessions cover the essentials: Why “one day late” often means “story dead.” How to spot what’s genuinely media-worthy. The nuts and bolts of a strong release (so they know what info matters most). The payoff? Less chasing, faster turnarounds, and campaigns that actually land. At the end of the day, it’s not about teaching clients to do our jobs. It’s about helping them help us tell their stor...

Fashion Exists Outside of Kuala Lumpur; in Fact, it Thrives! Bran et Daguet is a high-end exclusive fashion line established in Penang by designer Brandon Tan. Specialising in elegantly cut cocktail dresses and occasion-wear, they are made of fabrics mostly imported from Europe, ensuring quality couture. With a mission to supply high quality elegant clothes, Bran et Daguet mostly caters to limited editions of   no more than one piece of each design, in maximum of three sizes. Brandon Tan, the designer behind Bran et Daguet is an exceptional designer who gives character to all his designs. A tease to fashionistas, his collections offer eloquently designed and stunningly presented couture and ready-to-wear pieces for discerning clientele. His eye for detail and design can be seen in his line – chic, stylish and elegant. A Penangite at heart, Brandon has been in love with fashion from his formative years. Taking up sewing and learning the foundation of his craf...

Blast From the Past | The Traveling Trainers Overseas traveling. It’s a luxury these days, almost impossible.   Traveling regionally for clients and training is not new to Orchan’s Directors Craig and Farrell. In fact, it’s a nice perk of the job, as they both find ways to work and play tourist at each destination. Three years back, they were in Singapore for training sessions that spanned two days on “Crisis Communications” for Lighthouse Media, a business publishing growth company. The While Craig did most of the talking, Farrell moderated the session and kept the conversations going by engaging and asking the audience questions – the typical ‘Devil’s Advocate’ role which he performs well. A unique fact on the two days of training; it was an all-female group from some of Singapore's leading Government organisations and most unique businesses.   “I always enjoy traveling to conduct training. Pre-Covid, we would travel to Indonesia and Singapore for training opportunities. It'...

Innovate The World  Imagine a world without innovation; the world would probably still be in the stone age.  Innovation is what makes life so interesting.