Orchan Consulting | Asia Sdn Bhd

#PRPowerChats 'Return on Relationship | Stakeholder Outreach for Success' | Webinar Alert  Join Orchan's Craig and Farrell this Saturday 12 September 2020 at 3:30 pm as they dive into 'Return on Relationship  | Stakeholder Outreach for Success'  as part o f ou r  #PRPowerChats series.  #PRPowerChats includes talks on ‘Embracing Social Media’, ‘Communications Planning on a Pivot’, and ‘Return on Relationship | Stakeholder Outreach for Success’. The upcoming talk will be using the Return on Relationship framework for this segment to discuss how to create great outreach programmes that build lasting relationships, not just short term transactions. Relationships are more important than now than ever in a pandemic where interaction is limited. Wondering how to strengthen your relationships with your stakeholders? This webinar will help you understand what you need to do in order to achieve long lasting stakeholder relationships. If you are interested in joining, plea...

New Norm, New Business Opportunity?   Covid has changed many things in our daily life. Society is forced to follow new normal practices for everyone’s safety. This has brought a huge change to almost all industries as well. Specifically, in the fashion industry, many brands have faced challenges from the new normal. However, as we are biologically the most adaptive species on earth, businesses in the fashion industry have figured out a way to adapt. They capitalised and leveraged the new normal of mask-wearing to launch new products in the constant cycle of innovation and emulation.   A mere 10 months ago, masks were only common in the medical industry or in countries that have terrible air pollution. Now, wearing masks has become mandatory for all. At first, some refused to wear masks because they were not yet used to it. In some countries, there was insufficient single-use masks in the market. Social influencers took action to urge people to wear washable and reusable cloth ...

Always Room for Improvement There is always room for improvement. As professionals, we need to learn how to take feedback or criticism and use it to improve and better ourselves. Just as Rome wasn’t built in a day, a campaign isn’t too. The value of experience is to make less mistakes along the journey.

Future-Proofing Commercial & Retail Spaces | Webinar Alert Orchan's Craig and Farrell are both participating in a Property Industry webinar and discussion forum this Wednesday night - New Paradigms in Property Management | Future-Proofing Commercial & Retail Spaces. With retail and commercial sectors being hit hard from the government-initiated lockdowns earlier in 2020, and the ongoing uncertainty surrounding the pandemic and its potential outcomes, the property sector has been hit hard. From stores closing, to businesses moving to work-from-home as the 'next normal', change is afoot, and we are uncertain whether this change is temporary or permanent. One thing we do know though, is that property owners and asset managers are being hit hard by the knock-on effect of these events - be it from tenants asking for rental reductions, to tenants vacating premises, to large blocks of square footage being available but little interest in revival from prosp...

Video Alert Crisis Management Tools | Social Media Best Practice for Stakeholder Outreach During Crisis Covid still poses many challenges for us all. At this stage, with no clear end or normalisation in sight, and a huge disruption to community, industry, and livlihood, it becomes increasingly essential to have a "crisis response" mindset when working through stakeholder outreach programmes. Watch Orchan Director, Dr Craig J Selby discuss these issues during an online webinar to business professionals during the recent lockdown. Invited to speak about the broader topic of Crisis Response, Craig decided to explore in detail how community tone, shared experience, business continuity planning, and social media, all come together to help brands stay relevant and connected. Warning: its a long video, but we are sure you will find it informative and thought-provoking.

Great Sports | PUMA Social PUMA Social, the purveyor of after-hours Social Sports injected fun and irreverence to the sports sphere by bringing together after-hours athlete from all over the world, giving them a platform for social exchange and friendly competition all in the name of fun and camaraderie.  Launched at Cosmic Bowl, Mid Valley and attended by members of the media and a host of PUMA Friends such as Jay Menon, Suki, Dennis Lau, Phat Fabes & Ben, Jason Phang, Jeff Chin Chermaine Poo, Roshan, James Baum, Aric, Attendees were introduced to the elements that make up PUMA Social’s latest campaign, which include a personality test and “pimped-up” version of its latest social sports – BOWLING. The campaign was hinged by a number of elements including a mood video; cheeky in-store adverts; and a PUMA Social website that fuses PUMA-created and user generated content that is updated dynamically on the site. The website was designed to make it easy for PUMA So...