Orchan Consulting | Asia Sdn Bhd

When Quick Response (QR) Code technology became popular among businesses a few years back, companies everywhere embraced the technology as a way to further enhance their business operations. It was a big of a deal for a lot of them. Some use it as a tool in commercial tracking applications while some incorporate it into in their marketing, advertising, and promotion initiatives. Yappy.tv, an online Chinese news and lifestyle portal in Malaysia (now closed), didn’t turn a blind eye to this technology. As a way to reach new heights, the media vehicle included it as one of their initiatives to help businesses and advertisers to reach target demographics. QR Code makes it easy for customers to access advertisements using their smart phones. It allows a number of advantages such as driving the customer to the brand / product website, providing e-voucher for promotional offer, displaying short videos and even including GPS coordinates or map so that customers can go to the point of ...

Ipoh Parade is a community focussed mall that delivers what its patrons need and want.  In fulfilling that promise, and as part of their massive refurbishment exercise in 2013/2014, the mall created exciting new facilities for the public, especially for parents with very young children.  Reinforcing its role as the shopping destination for everyone, the mall has outfitted a brand new Mother Care Room that brought convenience to parents with young children. Ipoh Parade also gave its existing Prayer Room a significant upgrade; a new façade that espouses modernity and functionalism. Ipoh Parade furnished its Prayer Rooms for its Muslim patrons with motifs of the Khatim Sulayman – Seal of the Prophets - to make for a truly serene space for solemn contemplation. “Ipoh Parade is attentive to its visitor’s needs, and our Asset Enhancement Initiatives does not only stop at changing the façade and feel of the mall inside or out. Our ultimate goal is to make for an enjoyabl...

Social media, and the Internet as a whole have permeated into every aspect of our personal and professional lives. Facebook, Twitter, LinkedIn, Instagram and a few others are becoming a ubiquitous part of the businesses today, and that’s why we are seeing a growing number of companies setting up a social media strategy. More often than not, it’s a matter of fact that these platforms are usually handled by the Marketing Department. Aside from the Marketing Department, very few actually realise the importance of a Cross-functional Social Media Team , being the ideal social media strategy that should be practiced across the board. Keeping that in mind, customers are the biggest asset of all businesses, and should be professionally valued and managed. In fact, customers today demand efficiency for the responses or feedback made on the social media channels. Nonetheless, most companies are not on par to deliver up to the customers’ expectations.  Thus, it is imperative that organis...

Source - www.istockphoto.com As much and as easy as you can love a brand, you can hate it as much and as easily as well. Consumer’s power over brands has increased, and a new super-breed of unhappy customers was born as a result of such power shift. This group is not your typical mildly dissatisfied customers; but they are the hard-core discontented customers who would go do the distance to make brands suffer. They are called brand saboteurs. New research from Journal of Marketing has examined brand saboteurs as people who actively partake in activities that can harm and shame brands. They do this not   necessarily because they have had a bad experience with a brand; although more often than not it is the catalyst for such a behaviour, but because they have the means and time to make sure underperforming brands get the message that they are not satisfied. Brands should be wary as these enraged customers are limitless in their ability to trash brands. Consider...

The rise of aesthetic beauty has encouraged the mushrooming of cosmetic and beauty centres in Malaysia. Amongst the myriad of aesthetic centres is Esteegold International, Malaysia’s sole distributor and provider of advanced gold implantation treatment, Gold Thread Lift USA. A few months back, Orchan had the privilege to facilitate the Amber & Gold Press Conference; Esteegold International’s celebration of its two (2) significant milestones since its establishment in Malaysia. Led by the Managing Director, Lawrence Ow, Esteegold International had the opportunity to gauge support and involvement of the Malaysian-born supermodel, Amber Chia as its first brand ambassador; and had the honour to work hand in hand with Dato’ Dr. Ko of Ko Skin Specialist as the authorised treatment partner throughout all its 30 over outlets in Malaysia. With the blazing sun still shining brightly as the evening approached, the Orchan team arrived at the ever luxurious Le Meridien KL hotel – loca...