Orchan Consulting | Asia Sdn Bhd

On 31 December 2011, ENCORP Strand ushered the new year of 2012 with an amazing countdown party. Aptly themed “ Mystical Eve 2012 ”, the New Year’s Eve Countdown Party was held at the Red Carpet Avenue in ENCORP Strand. Poised with a big stage, state-of-the-art sound system, climate controlled outdoor atrium and loads of parking and other facilities, attendees of “Mystical Eve 2012” celebrated the countdown to New Year without the hassle of logistical hassles of being in the city centre. The countdown party was hosted by well-known TV personalities Julie Woon and Megan Tan, featuring a stellar line-up, world-class aerialists ala Cirque de Soleil, illumination laser light show, 3-D projection mapping and fireworks. Some of the performers included international pop princess Mizz Nina; hip hop doyenne Joe Flizzow; rock band, Pop Shutvit; indie-darling, Reza Salleh; Neo-Soul crooner, Najwa Mahiaddin; and violin virtuoso, Dennis Lau and his compatriot, world-ranked beat boxer, S...

He is as famous for his publicity stunts as he is for his multi-million dollar business empire - The King of PR, Richard Branson. I have been following Richard Branson on FaceBook for the last couple of months,  and I became a big fan of his immediately. His posts are inspiring. As a PR intern, I am learning a lot every day, but I believe even PR professionals can learn much from someone like Richard Branson. Promoting a launch in Scotland in a kilt, why not? As long as you get attention and people will talk about your company, you have to do whatever you need to do to achieve that. So far, that has worked out very well for The King of PR. Would you like to know why especially Richard Branson is so successful in PR? Please read the article below and let us know your thoughts! Source - www.dailymail.co.my   If only all CEOs were more like Richard Branson, the founder of Virgin Group and recognized master of public relations. Branson clearly understa...

The mention of “Google” gathers knowing nods across the room. Google’s popularity as an Internet-related services and products provider showcases and cements the company’s brand as one of the biggest technology companies in the world. Google is known for being innovative, inventive and cutting-edge. Recently, Google became the talk of the town when the company decided to change and redesign its logo. The revamping of Google’s logo may seem insignificant to some, however this move is more revolutionary and forward-looking than one may think. As Public Relations comes hand-in-hand with branding, here are some insights that we can learn from Google’s redesigning of logo, as written by Justin Bariso . Source: www.designorate.com A new era, a new logo. Google, the company that has become the key to information's front door, has changed its logo a few weeks after it introduced a major restructuring through their new parent company,   Alphabet. Google’s...

The Other Dutch Intern My name is Halima Zaghouli, and for the coming five months I will be an intern at Orchan Consulting Asia. I come from a big family and a home that is usually cosy, though my six sisters – yes, only sisters, no brothers – and I tend to cause our home to be quite hectic. But coming from a family this big, I was taught to follow my own path and consequently learned to make independent decisions without needing to rely much on anyone else; such as taking up internship in a country 6,000 miles away from my family and friends. Initially, I had no idea where I wanted to go for my internship, and what field of work I wanted to explore. But since I was going to be studying in Jakarta for six months from February 2016 onward, I thought it would be a good idea to undertake my internship in Malaysia, since it has similar cultures. Besides, I have always wanted to visit Malaysia. It was also a strategic decision as both the countries are close to each other, so I...

How do competing brands use their position – when being challenged – to their advantage during marketing stunts? Do brand leaders have to worry about their brand being attacked when challenged by other brands? Being a risk-taker during marketing stunts is a way to achieve successful publicity. Successful brand building between two competitors could win the hearts of consumer and trigger a positive attitude towards brands. While established companies may be seen as bullies when they brand bash the underdogs, it actually creates positive feedback when the latter responds in an open and optimistic manner, therefore being seen as brilliant masterminds. At the same time counter attacks can be very risky for their brand value. So, what’s the best method to approach brand bashing? Simple, let the brand speak for itself. Use these situations to turn those attacks in your favor in order to maintain a positive reputation. Here is an interesting article from Advertising ...

The Dutch Intern Hello! I’m Soufyan – a twenty-two year old student from Holland and I’ve recently started my internship at Orchan Consulting Asia. During the third year of my studies in International Business Management Studies (IBMS), I decided an internship abroad would be a great opportunity. While researching Thailand and Indonesia, a good friend pointed out Malaysia and I noticed it was a better fit – considering the culture, food, lifestyle and location. After deciding to do my internship in Malaysia, I researched on what kinds of industry I wanted to do my internship in. There were many possibilities such as Marketing intern, Finance intern, Accounting intern, HR intern and PR Intern. Since I’ve been involved in a Finance related programme, I decided that I wanted to learn something new that was also related to my studies; and that led me to choosing a field that is marketing and Public Relations related. Having contacted an internship agency in Holland, I was rec...