Posts

Blast from the Past - MUMO Finale

Image
Meet Nadine Ann Thomas, a brilliant, consistent, and classic beauty of Miss Universe Malaysia 2010. Following several training, grooming, and modelling challenges which have tested the perseverance of the eighteen girls vying for the title of Miss Universe Malaysia 2010, Nadine was crowned as Miss Universe Malaysia 2010 at the Grand Finale, themed ‘Starry, Starry Night!’ held at Royale Chulan Hotel, 15 May 2010. Nadine, a 23-year-old event and talent co-ordinator successfully fulfilled the revamped pageant’s criteria of being ‘ Hip, Urban, Relevant and Real ’. Upon the announcement of her victory moment by Master of Ceremonies, Harith Iskandar, the genuine beauty queen was awarded with RM50,000 cash, a one-year modelling contract with a top Malaysian modelling agency, a one-year Parkson brand ambassadorship in which she was the style ambassador for their print advertising campaigns, and a jewellery set by Elegance Club worth RM30,000. Following her win, Nadine represented Malaysia...

Thought Leadership - Branding for Social Impact

Image
Now what does this yellow rectangle remind you of? Is it a picture of animals roaming through the wilderness of the Serengeti? Or a postcard-worthy view of mighty Mount Everest? Or portraits of aboriginals of Australia? Source - www.nationalgeographic.com In my mind, this rectangle would conjure an image of the ‘Afghan Girl’, mainly because I have read a few articles about how this picture came about to be one of the most celebrated portraits of our time; one of the few lightly likened to the Mona Lisa in terms of the emotions they subtly convey. I know for a fact that this portrait was featured in a magazine that bears the yellow rectangle as its logo – National Geographic. Afghan Girl | Source - upload.wikimedia.org It’s fair to say that most people tend to remember images better than words. It’s just how our brains seem to work; visual over verbal. For those of us who are familiar with National Geographic, the associations we make (safari, Africa, the Himalayas) wit...

Blast from the Past - Malaysian Insider - Thought Dinners

Image
As a way to enhance their effectiveness and reach, as well as to position themselves as the top alternative news medium in the country, The Malaysian Insider (TMI) used an unconventional approach to draw closer to their readers and followers. Being non-conforming in the way they tell their news, the online news portal hosted a series of gatherings they called Thought Leadership dinners. These gatherings were a platform for them to engage people in civil society discussion as well as to initiate a debate about contemporary issues among people with different perspectives. In line with their commitment to freedom of expression / speech, the sessions were considered a success among those who attended. The first round of the series witnessed TMI’s entertaining columnist Art Harun talking to the crowd about issues of interest at the time. It was a good old debate session with a slightly tense aura in the room; different people convincing their interpretations of all sorts of issue. ...

Quote of the Week

Image

New Conventions in Popular Culture & News-making: Turning Our Back on Tradition

Image
So, the selfie has been taunting us for the past few years – but regardless of our personal opinion of the phenomena, it is fascinating to see just how embedded into our popular culture it has become. We have seen the typical selfie, the wefie, but today we witnessed a new extension of the selfie – this time, at an important political and media event. No, it wasn’t the audience turning its back on Hilary (although, some of us would certainly understand the attraction of that), it was an orchestrated media-savvy move for the second Clinton to show that she is “in touch” with the younger generation. Note the appropriately positioned raised platform for her to stand on (and not the stage that she was speaking from either!), the crowd-readiness with their selfie sticks, and the overwhelming enthusiasm of the entire crowd as they each get a chance to ‘selfie with Hilary’ in this unique opportunity. Clearly staged, but rightly so, and executed brilliantly. It’s all about crafting that ...