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As a way to enhance their effectiveness and reach, as well as to position themselves as the top alternative news medium in the country, The Malaysian Insider (TMI) used an unconventional approach to draw closer to their readers and followers.

Being non-conforming in the way they tell their news, the online news portal hosted a series of gatherings they called Thought Leadership dinners. These gatherings were a platform for them to engage people in civil society discussion as well as to initiate a debate about contemporary issues among people with different perspectives.

In line with their commitment to freedom of expression / speech, the sessions were considered a success among those who attended. The first round of the series witnessed TMI’s entertaining columnist Art Harun talking to the crowd about issues of interest at the time. It was a good old debate session with a slightly tense aura in the room; different people convincing their interpretations of all sorts of issue. But all of them remained open-minded, and left with fresh perspectives up their sleeves.

Held at Aliyaa Restaurant in Damansara and other restaurants in KL subsequently, the attendance list consisted of a few journalists from local media, some key influencers, interested ordinary citizens, and the Orchan team; all warmly welcomed by the Insiders.


Orchan was part of this event not as a participant, but as the assisting host. The Thought Leadership engagement approach was one of the ideas Orchan suggested in helping TMI engage better with their readers.



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