No, it wasn’t the audience turning its back on Hilary (although,
some of us would certainly understand the attraction of that), it was an
orchestrated media-savvy move for the second Clinton to show that she is “in
touch” with the younger generation. Note the appropriately positioned raised
platform for her to stand on (and not the stage that she was speaking from
either!), the crowd-readiness with their selfie sticks, and the overwhelming
enthusiasm of the entire crowd as they each get a chance to ‘selfie with
Hilary’ in this unique opportunity. Clearly staged, but rightly so, and
executed brilliantly. It’s all about crafting that connection, and showing an
understanding of ones audience. Hilary did good today!
Selfies are now more than a fad – they are a wave of popular
behavior which is fast becoming the norm in so many circumstances. Forget
kissing babies, let’s ‘group selfie presidential candidates’ in
especially-crafted selfie opportunities instead. It was good to note that
Hilary did offer other photo opportunities (including individual selfies) with
members of the audience afterwards, but we do have to give kudos to Ms
Clinton’s team for taking the ordinary selfie and turning it into such a great
media opportunity (and the endless meme’s that will now be created). Now that’s
damn good PR!
Anyway, take a look at the following article from the New Zealand
Herald which captured the story (no cats stuck up trees today, so they needed a
filler story) to see further commentary on the issue.
http://www.nzherald.co.nz/world/news/article.cfm?c_id=2&objectid=11717264
Signing off,
Craig J Selby
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