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 The Fundamentals of Survival!


Betty Greene was a pioneer in her field in her time. A female pilot in a male-dominated industry. Against immense pressure, she consciously chose to embrace the mindset of flexibility to ensure personal survival.

That same approach resonates for so many today. To survive, one needs to "go with the flow", pivot, adjust, realign, and accept that new paths will lead to opportunity. The last two years have taught us that!

This works for communications initiatives, too. Old approaches may not work as effectively; so bite that bullet, realign or adjust your message, and keep going.

As Betty says, its better to bend than to break. Bending facilitates possibilities. Breaking, does not!



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