BFTP | Garmin Introduces Cutting Edge Wearables with a Purpose

-


Fresh off the buzz of the fenix 5 launch, Garmin wasn’t about to take a breather. Instead, they cranked things up with not one, not two, but three shiny new wearables: the vivosmart 3, the vivofit jr., and the Forerunner 935.

Each watch came with its own personality:

  • vivosmart 3 - sleek, subtle, and smarter than it looks. Perfect for those who want a fitness buddy that blends seamlessly into daily life.

  • vivofit jr. - because why should the kids miss out? A playful tracker that gets both parents and children moving (and maybe competing, too).

  • Forerunner 935 - the heavyweight champ. GPS-rich, data-driven, and unapologetically built for athletes who don’t just run the extra mile – they live there.


The vivofit jr., vivosmart 3 and Forerunner 935

Bringing the Buzz to Mid Valley

The launch event at Mid Valley was nothing short of a mini fitness fest. Garmin’s crew was on hand, walking guests through the tech, letting them try the wearables on for size, and answering all the geeky “but can it do this?” questions.

Unsurprisingly, the booths pulled a crowd. Shoppers flocked to check out the new lineup, test the gadgets, and imagine how much fitter, faster, or cooler they’d look with a Garmin on their wrist.



 
Garmin booths proved a popular hit with shoppers who were able to check out the range firsthand

Garmin’s Local Beat

Exclusively distributed in Malaysia by AECO Technologies, the event also saw Managing Director Ong Chang Seng sharing Garmin’s journey here - a nod to its strong heritage and a glimpse into what’s next. Spoiler alert: even more exciting ranges were waiting in the wings for 2017 and beyond.


AECO Technologies Managing Director Ong Chang Seng sharing his vision for Garmin in Malaysia

Garmin Product Specialist, Dickson Cheah showcasing technical specifics of the newly launched watch range

Media participating in the product presentation

Media representatives snapping photos of the Garmin models during the photo opportunity session

Garmin models sporting the new watch range


Media Muscle & Social Buzz

The media were just as excited. Many jumped straight into hands-on product reviews, with live social media shout-outs flooding in ahead of their full write-ups. The turnout alone proved, once again, that Garmin holds serious clout in Malaysia’s tech and consumer lifestyle scene.

Check out the video coverage below, along with highlights from the launch that got everyone talking.



Garmin Lancar 3 Produk by Harian Metro
Garmin vivosmart 3 by Oriental Daily 
Select online media coverage of the launch

Comments

Post a Comment

We value clear, constructive input. Spam and off-topic comments won’t be published -- but sharp perspectives always are.

Popular posts from this blog

How to Choose the Best PR Agency in Malaysia: A Practical Guide for Brands

-
Image
When you search “best PR agency in Malaysia ,” you’ll find endless lists, awards, and glossy websites. Every agency claims to be the most creative, the most connected, or the most “integrated.” But the truth is: the best PR agency for your brand depends on more than hype or a clever tagline. At its core, public relations is about trust, reputation, and relationships. Choosing the right partner can make the difference between a campaign that fades after a press release, and one that builds lasting credibility. So, how do you separate the buzz from the substance? 1. Look Beyond the Hype A slick website or big client logos don’t tell the full story. Ask: What measurable impact did the agency deliver for those clients? Are there long-term relationships, or just one-off projects? Do they have sector-specific experience (e.g., fintech , lifestyle, NGOs) that matches your needs? The best PR partners don’t just chase headlines. They help you build brand equity over time. 2. Test Their Crisis...
Read more

Are You a Dirty Consultant? She Was! (Part 1)

-
Image
At Orchan, we’ve seen consulting at its best - and at its glossiest. Dirty Consultant is our no-nonsense series calling out the theatre, the buzzwords, and the shiny distractions that get in the way of real change. Because true consulting isn’t about polished decks or clever algorithms; it’s about rolling up sleeves, getting into the grit, and facing the messy human reality head-on. Are you a dirty consultant? She was. Back then, she didn’t sit behind a shiny desk. She pulled night shifts. She rode shotgun with truckers. She sweated it out in the warehouse. She asked the tough questions: to managers in ties, and to workers in boots. She refused to give advice until she knew what the advice meant for the people who had to live with it. That was consulting. Now? Consultants stroll in polished and perfect. Designer suits. Fresh slides. Laptops glowing like neon signs. They sell “platforms” and “solutions” and “engagement dashboards.” But they won’t get their hands di...
Read more

Stop Trying to Be Everyone’s Favourite: Why Bold Branding in Southeast Asia Wins by Standing Apart

-
Image
We recently came across a sharp piece from ET BrandEquity titled “Stop Trying to Be Liked: Why Great Brand Strategy Repels More Than It Attracts.” It struck a chord with us at Orchan, because we’ve seen the same truth play out across Southeast Asia: the strongest brands don’t aim to please everyone. They stand for something, and by doing so, they inevitably turn some people away. But here’s the catch; in our region’s complex cultural mix, bold branding can be both a strength and a risk. Done well, it creates loyalty and cultural relevance. Done poorly, it sparks backlash or fades into noise. (Libresse V-Kebaya Campaign) Malaysian Brands That Took a Stand Libresse’s V-Kebaya campaign (2021) used vulva-inspired kebaya designs to challenge taboos around women’s bodies. For some, it was empowering; for others, offensive. The backlash eventually saw it pulled, but it trended for weeks, boosted sales, and even won awards. It showed how boldness, rooted in local culture, can make a brand impo...
Read more