BFTP | Garmin Introduces Cutting Edge Wearables with a Purpose - Orchan Consulting

Blast From the Past | Garmin Wearables

Hot on the heels of the tremendously successful fenix 5 launch, Garmin raised the bar with their most recent additions – the vivosmart 3, the vivofit jr., and the Forerunner 935.

Achieving its goal to make fitness tracking accessible for users of all ages, Garmin introduced three watches in tandem; each offering unique features for various fitness needs. The vivosmart 3 is a smart fitness tracker for casual everyday use – a minimalistic watch with functions that go beyond extraordinary. Kids and their parents can now engage in keeping family fitness levels checked too, as the vivofit jr. is made exclusively for children. Forerunner 935, the most high-tech of the three, is also a data-rich GPS sports watch designed for serious athletes wanting to go that extra mile.

The vivofit jr., vivosmart 3 and Forerunner 935

This latest product launch, held at Mid Valley, saw Garmin lining up its latest models for the members of the public as well as media friends. With Garmin representatives helming the displays and ready to answer questions, guests were given the chance to try out the watches, and experience some of their features first hand.

Garmin booths proved a popular hit with shoppers who were able to check out the range firsthand

Garmin is distributed exclusively in Malaysia by AECO Technologies. Managing Director, Ong Chang Seng highlighted the brands history and values, and spoke about the brand trajectory in Malaysia, including exciting new ranges in 2017 and beyond.

AECO Technologies Managing Director Ong Chang Seng sharing his vision for Garmin in Malaysia

Shedding deeper light on the three new watches was Garmin product specialist, Dickson Cheah, who, with the assistance of a cool video, introduced specifics of the watches being launched. This included features such as the stress tracking capability of the vivosmart 3; the parent-controlled app linkable to the vivofit jr.; as well as the advanced dynamics offered in the Forerunner 935.

Garmin Product Specialist, Dickson Cheah showcasing technical specifics of the newly launched watch range

Media participating in the product presentation

Media representatives snapping photos of the Garmin models during the photo opportunity session

Garmin models sporting the new watch range

Media were keen to undertake product reviews, and many gave real-time social media shout-outs in advance of their upcoming articles and reviews. The turnout at the event proved once again how influential Garmin is in the tech and consumer lifestyle sphere, especially in Malaysia. Check out the video coverage below, along with some of the coverage from the launch.