If In Doubt, Prepare for the Worst!
A crisis can impact your brand reputation at any time, without warning!
If the pandemic has taught us one thing, it's that things move swiftly; incredibly swiftly. And in many cases, brands are caught off guard at almost every stage of the process.
How prepared is your business and team for handling such a scenario effectively?
Are your spokespeople trained in empathy and in developing human connection? Are they credible representatives of your brand values, and do they inspire trust?
Orchan delivers bespoke, 'best-practice' advisory, training, and consulting for C-suite and key crisis response team members.
Ensure your team is at its best should a crisis impact your brand.
Reach out to Farrell (farrell@orchan.asia) to schedule a no obligation chat to discover how Orchan can help you retain and maintain your brand reputation.
No comments:
Post a Comment