Innovate to Inspire
What appears groundbreaking today may simply be ordinary and run-of-the-mill tomorrow - or even worse, obsolete - and in many cases, social media has contributed significantly to placing the value of the brand directly into the hands of its most outspoken customers.
That's why companies are increasingly being defined by the way they inspire us rather than simply the excellence and functionality of their product or service offerings.
Savvy founders now need to ask themselves: "How can we capture imaginations and demonstrate the ways in which our brand (company) is changing the world for the better"?
So, let us ask you: what is your brand doing?
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