Have a Higher Calling Than Just Profit Seeking
It doesn't mean hopping on the bandwagon of what is currently trending and paying lip service to a movement just for popularity; it means identifying for your brand where you stand on issues and what change you want to effect in the community - then living that through everything your brand does.
This recent launch of the Strength of purpose Report 2020 is a timely reminder to all businesses, regardless of scale, that there is an inherent responsibility of all to have a purpose beyond profits. We each contribute to society in different ways, and we must have a higher level of values that we contribute to.
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