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 Blast from the Past | Saleduck


On the face of it, Southeast Asia seemed like an e-commerce wonderland with no other place on earth matching the regional digital adoption. In 2016, following in the footsteps of China and the US; Southeast Asia was on the cusp of an e-commerce golden age in online shopping. Among the e-commerce players in the region, Saleduck made their entry into the foreign markets after their affluence in the European e-commerce market.

Building upon their success in their home region, Saleduck reached out to Orchan to establish their presence in Malaysia first after the initial pre-launch in early 2016. Malaysia was the first country in Asia that they chose to work from to establish their presence in Asia. In 2016, the Malaysian government had granted Saleduck with the prestigious MSC Status. The status granted by the government offered innovative multimedia companies substantial business benefits. Doing so, the country hoped to become the Silicon Valley of South East Asia. The Orchan team offered their unique media engagement initiatives for the launch along with further PR support.

Saleduck as we know it is a coupon aggregator and deal community. They are a one-stop-shop for consumers to shop online and get better deals. Consumers in Southeast Asian countries are able to benefit from Saleduck especially those who do not want to pay too much when shopping online.

The launch held at Leaf & Co, a rustic Baba-Nyonya-style café located in the heart of Kuala Lumpur, resonated well with the Saleduck brand. It served as an opportunity for the client to sit down with the media over coffee and talk about the company, as well as ways consumers can benefit from the service platform.





Their presence across Europe and Asia, as part of the larger deal community help consumers to save on shopping throughout the year. Saleduck solved this problem for many by porting the best deals for consumers who do not necessarily have the time to go from one website to another searching for the best deals.

Nevertheless, how does Saleduck really work? 

Behind the scenes, Saleduck’s combination of creative content and unique algorithms facilitate advertisers by promoting their marketing campaigns. They provide exclusive codes and features the brands’ product with additional discount on their website. They also assist consumers to focus on getting the best deals at a fraction of the time they spend at other sites.

By working with advertisers connected through affiliate marketing networks, Saleduck sends the converting traffic to advertisers and the website earns a small commission based on each sale. The platform has since collaborated with some of the biggest e-commerce players like Lazada, Zalora, Agoda, Klook, Shopee and many more.

In 2018, Saleduck updated their website with unique features to enhance their customers’ journey. The website featured combinations of product prices and additional discounts as their next step forward in the deal community. The beta launch for the improved website participated with 30 advertisers like About You, Sarenza and Plopsa, which resulted in almost 500,000 more products on Saleduck’s e-commerce site. Saleduck’s progressive growth in the Asian market has already expanded through to Singapore followed by Indonesia, Thailand, Philippines and Vietnam. Their algorithms used different variables help to sort valuable data into conversion rates and improved site content. Advertisers could improve their visibility on multiple spots based on the algorithms.

As one of the many e-commerce sites that contributed to the e-commerce economy, Saleduck passed the torch to their new CEO Sjoerd Copier taking over from Saleduck’s Co-Founder Domingo Karsten who will be stepping down after having led the company the past 10 years. Sjoerd feels extremely confident with the Kuala Lumpur team after having chosen a strategic path for the company for having successfully merged Saleduck Europe and Saleduck Asia in Q1.

Moving forward, the revenue for the e-commerce market is projected to reach USD 1.367trillion by the end of 2020. With a total of population of around 30 million, Malaysia is an appealing market for e-commerce in Southeast Asia because of its fast-growing economy and advanced infrastructure for digital technologies.






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