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Brand Strength of Purpose Report 2020 
Key Findings

Let us ask you two questions:

What's your brand purpose?
How do you live that purpose?

These are becoming increasingly important. Consumers are drawn to brands which live their purpose and contribute to society in positive ways, and are clear and unquivering about this.

This recently released report explores data from eight (8) questions, including Malaysia, to share data on consumer response and behaviour between brands with a purpose and brands that do not demonstrate purpose.

We will be sharing more in the coming days, so keep an eye out for further information on our blog.

Back to the two (2) questions - time to ensure you have a positive answer to these. Consumers are watching! 

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