Orchan Consulting | Asia Sdn Bhd

Being an Entrepreneur Isn’t Only About Having the Best Ideas Entrepreneurship is a journey, and everyone goes through it a little bit differently to each other. Realising that there is a rise of individuals embracing the field of entrepreneurship, the profound thought that sparks our minds today is “what makes a successful entrepreneur?” That said, individuals who have longstanding passion and interest for their business idea, and are determined to connect with like-minded entrepreneurs have better opportunities to stay ahead of the others. Starting your own business requires an idea to begin with – this is when entrepreneur is born. A business will only thrive when it is founded with a big idea that works – something that would fulfil the needs and wants of a specific niche market, or something that would further create business opportunity to diversify the products or services for other target markets.  Most people own the idea, and yet they are unsure of when and...

Have a Higher Calling Than Just Profit Seeking It doesn't mean hopping on the bandwagon of what is currently trending and paying lip service to a movement just for popularity; it means identifying for your brand where you stand on issues and what change you want to effect in the community - then living that through everything your brand does. This recent launch of the Strength of purpose Report 2020 is a timely reminder to all businesses, regardless of scale, that there is an inherent responsibility of all to have a purpose beyond profits. We each contribute to society in different ways, and we must have a higher level of values that we contribute to.

  Blast from the Past | Saleduck On the face of it, Southeast Asia seemed like an e-commerce wonderland with no other place on earth matching the regional digital adoption. In 2016, following in the footsteps of China and the US; Southeast Asia was on the cusp of an e-commerce golden age in online shopping. Among the e-commerce players in the region, Saleduck made their entry into the foreign markets after their affluence in the European e-commerce market. Building upon their success in their home region, Saleduck reached out to Orchan to establish their presence in Malaysia first after the initial pre-launch in early 2016. Malaysia was the first country in Asia that they chose to work from to establish their presence in Asia. In 2016, the Malaysian government had granted Saleduck with the prestigious MSC Status. The status granted by the government offered innovative multimedia companies substantial business benefits. Doing so, the country hoped to become the ...

Brand Strength of Purpose Report 2020  Key Findings Let us ask you two questions: What's your brand purpose? How do you live that purpo se? These are becoming increasingly important. Consumers are drawn to brands which live their purpose and contribute to society in positive ways, and are clear and unquivering about this. This recently released report explores data from eight (8) questions, including Malaysia, to share data on consumer response and behaviour between brands with a purpose and brands that do not demonstrate purpose. We will be sharing more in the coming days, so keep an eye out for further information on our blog. Back to the two (2) questions - time to ensure you have a positive answer to these. Consumers are watching! 

How to Pivot? Over the past three months, we've spoken to many entrepreneurs and senior managers - with one single focus on their mind - HOW to "pivot" in order to survive! An important part of these evolving discussions has been that pivoting is not a betrayal of your end goals and vision, but in fact a rethink of your strategy to achieve them. Don't be scared to pivot - be scared not to be ready to!

Covid is Changing Brands and the Influencer Ecosystem Commentary by Jeevandran Raghavan No industry will be immune to the impact of Covid. For some, the crisis poses an existential threat. We have seen major shifts that are forcing companies to rethink how they operate in virtually every arena.   This business impact has shifted focus to lead and sales generation through digital platforms including email marketing, content marketing, paid media, and social media. Even from the perspective of in-person shopping to primarily online-shopping, brands that are not leveraging social media and influencers in their marketing strategy could be missing a big opportunity. Covid has Changed the Influencer Marketing Space Despite a few reports suggesting a decline in the power of influencers, they remain a vital part of the promotional ecosystem, particularly on platforms such as Instagram, Facebook, YouTube and TikTok. We have witnessed a major shift in the types of...