Orchan Consulting | Asia Sdn Bhd

Covid-Operations | Perhaps Not the Time for Influencers??? We are in lockdown - living vicariously through our social media idols. Our favourite influencer uploads an 'unboxing' clip; you know, those posts or videos where the influencer receives a surprise “gift parcel” from a brand; perhaps opening it live on their social media channel/s, and showcasing some fancy free stuff that s/he received from a popular brand. I mean, brands care too, right! Not an unusual event, especially for us in the PR industry – we love influencers and how they work synergistically with ourselves and the brands we represent, to help you, the audience, want what they have. But there’s a problem. The keyboard warriors start in … criticising the post. Loyal followers soon follow suit, gleefully showing their distaste at the action. Don’t believe me? Well, this happened just last week to a Spanish influencer. And, it could happen right h...

Gigification & Change | A Conversation with Tyler Chin Just before Malaysia went into lockdown, we had the opportunity to catch up with a friend of Orchan, Tyler Chin, for a discussion on some key topics associated with Change. One of the conversation points was Gigification - of literally everything. Tyler's been in the recruitment industry, and shared his thoughts on how Gigification is changing his industry landscape and where it may be heading to into the future. Three weeks on from this conversation, one thing is for certain - gigification of employment in many industries offers opportunities that mere weeks ago we might have taken for granted. Across the board, as a survival strategy, an agility strategy, and good old common sense business, gigification models are here to stay, and we believe they are going to be intensified across many industries.

BUSINESS AS UNUSUAL | Evolve Your Brand (and Business) for Now & Post-Covid FREE WEBINAR | Wednesday 1 April 2020 It’s not over until the fat lady sings, and we are not ready to book the auditorium yet! So stop thinking doom and gloom. Things will change for the better. It just won’t happen overnight. Don’t you dare use Covid as an excuse to put on the brakes. Evolve your mindset and look at fresh ways to adjust your brand communication and strategy to keep up momentum. It’s time to accelerate! What matters is what we do right now. Maintaining the “business as unusual” mindset to ensure that we move forwards, not backwards. Evaluating, auditing, realigning and streamlining our brand and brand communications – to get the jump start on a post-covid world – Business 5.0; as we navigate our brands into unchartered waters. Join Michelle Nunis and Dr Craig J Selby as we share practical steps your brand could be doing right now to mitigate further issues, realign y...