Reimagining The Public Relations Classroom Commentary by Craig J Selby As a seasoned practitioner, lecturer and trainer, it’s fan...

To Change or Not to Change?

The concept of brand is now being redefined from brand as an object, idea, and experience, to brand as a relationship . Brand sta...

Communicating with Stakeholders Stakeholders for any business can be extremely varied; so too must our approach be when communica...

PR |   ?   | MR The foundation of the PR industry was not built on getting press coverage for clients. The history of the profession sta...