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Yappy.tv Pioneers QR Technology in Marketing


When Quick Response (QR) Code technology became popular among businesses a few years back, companies everywhere embraced the technology as a way to further enhance their business operations. It was a big of a deal for a lot of them. Some use it as a tool in commercial tracking applications while some incorporate it into in their marketing, advertising, and promotion initiatives.



Yappy.tv, an online Chinese news and lifestyle portal in Malaysia (now closed), didn’t turn a blind eye to this technology. As a way to reach new heights, the media vehicle included it as one of their initiatives to help businesses and advertisers to reach target demographics.


QR Code makes it easy for customers to access advertisements using their smart phones. It allows a number of advantages such as driving the customer to the brand / product website, providing e-voucher for promotional offer, displaying short videos and even including GPS coordinates or map so that customers can go to the point of sale.



At that time, QR Code was no longer the boring black and white pixelated dots. Companies were able to have their coloured brand logos embedded within code. This was a great way to build brand recognition, and Yappy.tv was proud to offer such an advantageous technology to its clients.



Yappy.tv was a partner organisation for Orchan; Orchan would help in terms of content and special projects while Yappy.tv would provide event and support for Orchan as and when needed.



The effort of promoting the portal’s usage of QR Code was jointly supported by Orchan. It was a pretty interesting undertaking as Orchan was able to secure a television interview with RTM 2; a great example of traditional media shining light on new media.


Contradictory as it is, business is still business; even media companies need to let its target market know what their products and services are.



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