There is a new blood sport in consumer marketing. Brand leaders watch with schadenfreude as their peers stumble when dealing with social media. In the past 2 years, many brands have all made costly errors managing social media.
Your employees may have been engaged in social media as individuals for longer than you as organisation, and some of them may have established reputations and strong bases of fans or followers. They may be inclined to spread word about the great things your brand is doing, or not!
If they do so without acknowledging their connection to the company, they are violating consumer trust. Beyond that, there’s a risk of employees inadvertently disclosing material information about your public company, risking legal implications.
The problem goes well beyond bad PR: the question for marketing leaders is developing a process to steer any organisations around the perils of interacting with consumers on social platforms.
No idea? Well, call us at: +603-2276 2500 or email us at: louis@orchan.asia (Louis Lai) and we'll catch-up and discuss how we can be of assistance.
No comments:
Post a Comment