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It was an adrenaline-filled weekend last week at Sepang International Circuit (SIC), where the penultimate round of Malaysia Motorcycle Grand Prix (MotoGP) took place. More than one hundred thousand people attended on Sunday, to watch riders and teams from all over the world competing for the chequered flag.

 

The race, which consisted of three (3) categories; Moto3, Moto2, and MotoGP, began on Friday with free practice sessions, followed by qualifiers on Saturday, and the main race on Sunday. I was there on Sunday not particularly for the race; but for facilitating media interview sessions with Malaysian rider, Khairul Idham Pawi (KIP) for our client, Red Bull.

Following his stellar performance in previous races, in which he won a number of podiums, KIP was praised for putting Malaysia talent on the map in the international motorcycle racing scene. Residing for the Honda Asia Team, KIP is affiliated to the Red Bull brand, carrying the name forward through his superb riding skill and performance; akin to what the brand stands for.
Super KIP
Interviews were held at the Red Bull marquee, dubbed The Coolest Place on the Hottest Race. Indeed it was the coolest place – a canopied air-conditioned section, set up with more than a dozen cocktail tables, open for the public to enjoy drinks, and watch the race through a live telecast on huge LCD screens. Considering the heat outside, it was definitely the ‘place to be’ for fans to chill and hang with the Red Bull riders, who were scheduled to join soon after the race.

The Coolest Place on the Hottest Race
Just a moment after KIP finished his race, in which he achieved eighth place, he joined the media at the marquee for interviews. A number of local media were present; exploring the young rider’s views of his performance in previous races, as well as his prospect on his career as an acclaimed local rider performing on the world stage. Pictures were taken, autographs were signed, and the media were happy to have ample amount of time talking to KIP.

The interviews with KIP
Soon after, fans who were lining up to meet and greet KIP got their reward – photograph opportunities and autographs. At the same time, the MotoGP race was nearing commencement, and some of the crowd near the marquee headed to their respective stands to watch the remainder of the race from their ticketed seats. A fan of MotoGP myself, I headed out after everything was done with the interviews and dashed to catch the final race.

Image Source:

(1) Sepang International Circuit

(2) Red Bull
Fithri Faisal is a Public Relations Executive at Orchan Consulting. He is dedicated to having fun in the pursuit of delivering excellence. To Fithri, public relations is just one of a plethora of integrated tools a brand can use to get its name out there, and he is here to assist with making that happen for clients. If he’s not at his desk, he’s most likely sipping tea somewhere contemplating life (and business).

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