Sustainable PR | It’s not just planting trees

 

Sustainable PR | It’s not just planting trees

Since the establishment of the United Nations Sustainable Development Goals (SDGs), country leaders worldwide shape their nation building plans to achieve at least one of the seventeen (17) goals like SDG13 – Climate Action.

 

Businesses are not exempt from this global discussion of protecting the planet. In fact, numerous companies have shown their resolve to change their practices for the betterment of the environment – SP Setia developed housing complete with solar energy systems and green spaces, Panasonic offered energy efficient appliances to promote green living, and KFC processes their oil waste into biofuel.

 

Companies are gradually introducing new green initiatives incorporated in their offerings and business practices. By showing that their product has less negative impact to the environment, they catch the attention of many eco-advocates.

 

While some companies are making waves of change, some are just splashing around by showing their awareness of the green initiatives in their Corporate Social Responsibility (CSR) activities. Sure, replanting trees and cleaning the country’s beaches help the environment on top of giving your company news coverage for that day.

 

But, how long will that positive image to the consumers and impact to the environment last?

 

If you’re not living and breathing green initiatives, then it’s just another community project with a single-minded goal. As consumers become more aware of their own carbon footprint, they may shift brand preferences to companies who are consistent with their environment-related goals. Having tangible results may earn you better favour with the consumers.

 

So, is it important for businesses to reinvent their practices to be ‘Green’?

 

Well, if you just plan to have a one-day project of planting trees, you might as well go back to the drawing board. Sustainability isn’t a short-term project to gain quick exposure; it’s a long-term commitment to both your target consumers and the planet.

 

It’s important that you are authentic with your changes and take small steps. It’s better to start small than to imitate others. When you include sustainability in your company goals, focus on the changes within your industry – where is your property company obtaining their resources, how is your automobile company adapting to zero emissions, does your commerce platform prioritise eco-friendly products?

 

If that all sounds too much, consider the first step – maintain effective and targeted communication that evokes sustainable action. We should take responsibility for our words that can indirectly encourage others to make a change for the environment.