Blast from the Past | Mahsuri Product Launch

Mahsuri for Culinary Permaisuris

Officially launched at Rebung Restaurant, Bangsar in May 2014, Mahsuri is a regional first for sauce expert, Lee Kum Kee. Mahsuri is their first attempt to reach out to the Malay consumers. Its debut was made in Malaysia, followed by Singapore, Brunei, and Indonesia; Mahsuri aims to become a staple of the Malay household, aiding cooks on their culinary pilgrimage while empowering them to chronicle their gastronomic discoveries.

Certified by JAKIM, Mahsuri is wholly halal and has zero tolerance towards preservatives. As per their Suci Sejahtera axiom, Mahsuri’s soy sauces are made of non-genetically modified soy beans and all of Mahsuri’s products are available in all major retail outlets in Malaysia.

Orchan was engaged by Lee Kum Kee to facilitate the public initiatives for the Mahsuri launch, celebrating the emergence of Asian piquancy that tickles the tip of the palate.

Mahsuri Brand Ambassador, Shaheizy Sam and Mahsuri Regional Marketing Manager (Malaysia & Singapore), Chan Shiao Chew.

Questions and answers (Q&A) session with Shaheizy Sam and Chan Shiao Chew.

Mahsuri Sauces - Manis and Pedas with Perapan Ayam and Tiram in the background.

Pilihan Shaheizy Sam by Cosmopolitan.

Kicap Mahsuri Manis & Pedas - Variasi Terkini Kicap Tempatan by MIDI.