Orchan Consulting | Asia Sdn Bhd

A Micro-Personal Approach to PR? Whether we are doing Public Relations or Advertising, we generally assume that our targets are cohorts - be those demographic or psychographic - the common denominator being 'groups' of potential stakeholders that we want to reach out to. Over time, technology has ensured that we can better target these groups, by leveling-up on the criterion we wish to distinguish them by. But it seems, for Facebook at least, that this is not yet enough. Rather than personalised communications, we now have the opportunity for individualised communication. Whilst the following article calls it 'advertising', the technique applies equally to public relations initiatives too, and is something that may emerge as a tool in our collective arsenals in to the future. Potentially great for targeting high net worth individuals; the only issue - do they use Facebook still? Whilst the interest may amass, and potential benefits may start to shine through, there is a...

Direction & Change If the last eighteen months has taught us anything, it is that not all change is positive. Regardless, we have to embrace the changes that we face as a business, and find ways to work within new parameters to continue to thrive.  Not all do sadly, but that too, is part of change.

SEA:change Starts Here!   Last week, we unofficially launched the SEA:change initiative; Orchan’s little corner on the mediaspace.global platform.   SEA:change is a discussion forum and events platform to share broader communications and media industry happenings from the region, both with locals and those further afield. It was great to see so many participants from a variety of locations and positions of expertise join us for both our fireside chat and the networking.   Emmanuel Samaratisa, Executive Editor of The Vibes joined Orchan co-founder Farrell Tan for a no-holds-barred talk on Journalism, Business, Politics and Media Ownership. Whilst in 90 minutes we can only scratch the surface, there were some fantastic questions and discussion points from the attendees too, exploring a wide range of issues of media in Malaysia and the region. Discussion topics covered ranged from understanding the impact of Covid in SouthEast Asia, to specific pandemic-induced...

Back in May 2018, Kao Malaysia brought Parenthood Day to life at Sunway Pyramid with an event that perfectly captured the joys - and challenges - of modern parenting. Designed for both new and seasoned parents, Kao’s campaign, #TheSecretToMyModernParenthood , was part of their larger “Welcome to My Modern Parenthood” initiative. The goal? To create an engaging, educational platform for parents to explore how to navigate parenthood with confidence, less stress, and a touch of fun. The spotlight was on three of Kao’s family-friendly solutions:  Merries, Attack, and Magiclean,  all household names trusted by parents. The campaign also highlighted an important trend: more fathers stepping up in childcare and household roles, reshaping what modern parenting looks like today. Mr Fujiwara, President of Kao (Malaysia) launching the campaign with some children. To drive the message home, an imitation house - complete with kitchen, laundry, and bedroom - was set up on stage to...

Video | Crisis Communications & Cyber Threat The Orchan team has a strong interest in Crisis Communications. We offer consultancy, development, and training in the niche, and have helped many businesses locally and regionally to develop robust strategies for handling crises effectively. We are also keen supporters of PRCA (SEA), and last week, enjoyed their open access panel dialogue on Crisis Management. Their slant on the topic, 'Cyber Threats', was refreshing, and increasingly important in a pandemic-pivoted world. Whilst the issues and approaches are consistent with most typical crisis scenarios, many brands overlook the impact that cyber threats can contribute during their crisis planning stages. Have a listen to the session recording, and glean some important nuggets for yourself. Do reach out to the Orchan team if you'd like an assessment (audit) of your current crisis planning documentation and structures, or would like to initiate a crisis management pla...

Exploring Intricacies in Crisis Communication Through Social Media | PRCA Training If you’re new to Public Relations, you should learn about the world’s largest Professional PR body, the Public Relations and Communications Association. PRCA aims to raise standards in the PR and Communications industry by sharing industry data, information, and best practices, as well as creating networking opportunities. They represent consultancies around the world, including hundreds of individual and freelance PR and communication practitioners.  Orchan is associated with PRCA’s regional headquarters in Singapore, through which Orchan’s Director, Dr Craig J Selby, ran sessions for them as part of their professional development and outreach initiatives to help their members gain exposure to areas of the industry that they may not normally be involved in at work. The first session Craig facilitated for PRCA was a full day session on “Social Media Crisis Communication”. The session was a profession...

Students | Why Choose PR? Students and potential interns often ask us about our broader industry. One of the most frequently asked questions over the years has been "why should I choose PR"?  Well, the answer is, PR chooses you!  OK, kidding (a bit), because there are many related industry segments that someone can find themselves in. Farrells Frank discussion isn't going to give you an answer, but it will contextualise your choice and decision framework for you.