Orchan Consulting | Asia Sdn Bhd

Bridging the Gap Between You and Your Customers A successful marketing campaign contributes towards a successful business. Without marketing, businesses can still offer their products and services, but few potential customers will know about it. Let’s put it this way - different people have different interests, unleashing different challenges along with it for marketers. So, make room for targeted marketing - providing the business with focus and direction by identifying the best opportunities worth pursuing as well as the threats to be avoided. To achieve this, a business must be able to identify who their actual customers are. How so? Funny you should ask. It has everything to do with buyer persona. Buyer persona is a research-based archetypal representation of a specific group of people and their behaviours. Technically, it’s not really avant-garde. It’s just that many businesses nowadays lack the understanding of consumers’ buying behaviour. Having a solid and well-t...

Malaysian Electronic Payment System, or simply known as MEPS, the nation’s premier payment network provider welcomed Al Rajhi Bank into its Shared ATM Network. Al Rajhi Bank, the world’s largest Islamic bank, is the first foreign Islamic bank to be a member of the network. As a member of the MEPS network, it provides customers greater convenience to make ATM transactions at over 8,800 ATMs nationwide. The collaboration also marks an important milestone for both MEPS and Al Rajhi Bank. Orchan facilitated the press conference at KL Hilton involving MEPS’ Chairman, Al Rajhi Bank’s Chief Executive Officer as well as Deputy Governor of Bank Negara Malaysia. During the launch, media also witnessed the MOU signing between the two parties. Orchan also pitched and facilitated one-on-one interviews with business media. Check out some of the coverage: Al Rajhi Joins MEPS Network by Business Times ATM Transactions Expected to Increase 15% Next Year by China Press Al Rajhi Sertai ...

Do You Know Where Your Smartphone and Tablet Accessories Come From? Chances are Eisentech brought them to Malaysia. As a leading importer of accessories for computing products and mobile phones, Eisentech maintained a strong focus on Mac based products. Under the retainer, Orchan promoted select ranges of the high quality products including the Urbanears and Coloud headphones, iLuv and Letique iPhone accessories and Quirky iPad cover. Urbanears Coloud Headphones iLuv iPhone accessory Letique iPhone accessory Quirky iPad cover Orchan also assisted in launching Eisentech’s iFamily concept into the Malaysian market. From screen protectors to headphones, iFamily presents consumers with the latest mobile accessories, audio and gadgets. Check out some of these coverage: Eisentech iFamily by New Man iFamily Rewards for Apple Accessories by The Star iPhone and iPad Protective Covers by Kunang-Kunang iPhone and iPad Protective Covers by Kun...

Boss Craig stumbled across the following article from a fellow Kiwi, and thought it would be fun to share and see what you think. In this so-called "digital age", should we really start to put all of our eggs in one basket, and head down a very strong digital marketing / PR direction, or should we still realise that not everyone is as 'connected' as we expect, and traditional mediums still hold considerable weight. Regardless, the same skills apply - marketing is a form of story-telling, and we need to be great story-tellers to convert shoppers into customers. Do share your perspective on this in the comments section. The New Marketing Strategy? Spend Big on Perfecting Your Mobile and Online Channels Xero CMO Andy Lark says companies that provide the best customer experiences will win in the connected era. Andy Lark of Xero suggests enterprises ditch “old marketing tactics” and spend their money instead on perfecting their mobile and online channels. ...

Malaysia's "Pocket Dynamite" Redefined Her Musical Identity   Peeling back the layers of an already accomplished musical career, Malaysian icon Prema Yin is a glowing star in the Malaysian music scene, best known for her soulful music and light tunes. Following the success of her first album Eyo Eyo, Prema celebrated the launch of her latest album, paving the way for her brand new musical direction during an aptly-titled debut, Prema Yin: Redefined. With the company of media, close friends and family, Prema’s reintroduction underlined the singer-songwriter’s transformation from rockstar to cultural troubadour. Local with a global presence, Prema always believed that her mixed heritage is a big part of what makes her unique as a musician, composer and songstress. To finally be able to incorporate her identity into her artistic persona by tapping into her cultural heritage/s, and expose fans both far and near to her soulful side, is indeed a dream come true. Or...

The Dining Experts Outto Dine Sdn Bhd was founded on Director – Irene Lim’s passion for the food and beverage industry. The operation currently has seven restaurants under its belt located in KLCC, Pavilion, and Straits Quay. In addition to focusing on creative ways to promote the restaurants and to ensure top quality media coverage, Orchan actively promoted the business side of Outto Dine Sdn Bhd. This involved highlighting not only the people in the team in order to strengthen the credibility of the various venues, but to also look at growth trajectories of the business and how Outto Dine Sdn Bhd is carving its way in a niche market. Part of this also included nominating and lobbying for various industry awards in different categories: Prestige Top 40 Under 40, Hospitality Asia Platinum Awards (HAPA), Malaysia Tatler Best Restaurants, and Ernst & Young Entrepreneur of the Year 2014. Check out some of what we’ve achieved for Outto Dine: Entrepreneur on Astro Aw...

Italian Alfresco at KLCC ‘ Limoncello ’ is a popular lemon-flavoured Italian liqueur that is commonly consumed after finishing a meal. It is also a great way to rinse the palate and to signify that dinner is rounding up. The robust taste with a pleasant zesty lemon-ish flavour was especially memorable, leaving a positive impression. Inspired by the after-dinner digestive, Limoncello Bistro and Bar offers contemporary, yet casual all-day dining - serving all-time Italian favourites such as pizza, a selection of palatable Italian cheese, panini, pasta, risotto, and not forgetting home-made gelato, amongst the many other specialties on the menu. Limoncello’s impressive wood-fired oven, adorned by bright lime green tiles, takes pride and place in front of the bar, allowing patrons to bask in the glow of glimmering flame as their to-die-for pizzas bake away in front of them. Starting off with an innovative hard-hat party to introduce the cuisine, Orchan facilitated several ...