Posts

Social Media Influencers | Trends, Metrics, Predictions

Image
Social Media Influencers Trends, Metrics, Predictions Interview with Siim Sainas (BrandHero) Over the last decade, the significance of social media grew to become an important part of every business’ marketing strategy. It’s easy to understand why: a study from We Are Social found that worldwide there are 3.8 billion people who use social media in 2020, a number that grows every year. Streaming into multifaceted platforms, social media forms part of the roots for engagement with both millennials and Gen-Z communities. While the technology we have access to has never been greater, the competition has also never been higher. Over the past few years, Instagram has risen to become arguably the most influential social platform in the Western world. With its success, a certain kind of aesthetic has become the norm – the Insta life. Partnering with an influencer in a mutually beneficial arrangement to raise brand awareness or promote products and services can be...

Blast From the Past | Before Uberisation of Life, There Was CodeAr.my

Image
Taking an 'Ar.my' Online Now days, apps rule our lives. Everything is “uber-fied” and at our fingertips. But before the trend, Orchan was involved in a cutting edge platform, geared up to help people. This, in our minds, contributed to the trend in Malaysia. CodeAr.my was an interactive online platform that combines employment with a gaming experience, to allow users to display their technical abilities, with skill points and reward badges, as well as undertake skill-based tests, in order to build their online work portfolio, as well as to bid for projects that people need completed. CodeAr.my advocates work on fractional basis. Technically termed ‘ globalized fractional employment’ , it is an employment model that consists of many part-time and varying-length contracts, rather than maintaining a 9-to-5 desk job. This offers lifestyle advantages to freelancers and those seeking additional income and skill-development opportunities. It means that businesses als...

Being an Entrepreneur Isn’t Only About Having the Best Ideas

Image
Being an Entrepreneur Isn’t Only About Having the Best Ideas Entrepreneurship is a journey, and everyone goes through it a little bit differently to each other. Realising that there is a rise of individuals embracing the field of entrepreneurship, the profound thought that sparks our minds today is “what makes a successful entrepreneur?” That said, individuals who have longstanding passion and interest for their business idea, and are determined to connect with like-minded entrepreneurs have better opportunities to stay ahead of the others. Starting your own business requires an idea to begin with – this is when entrepreneur is born. A business will only thrive when it is founded with a big idea that works – something that would fulfil the needs and wants of a specific niche market, or something that would further create business opportunity to diversify the products or services for other target markets.  Most people own the idea, and yet they are unsure of when and...

Have a Higher Calling Than Just Profit Seeking

Image
Have a Higher Calling Than Just Profit Seeking It doesn't mean hopping on the bandwagon of what is currently trending and paying lip service to a movement just for popularity; it means identifying for your brand where you stand on issues and what change you want to effect in the community - then living that through everything your brand does. This recent launch of the Strength of purpose Report 2020 is a timely reminder to all businesses, regardless of scale, that there is an inherent responsibility of all to have a purpose beyond profits. We each contribute to society in different ways, and we must have a higher level of values that we contribute to.

Blast from the Past | Saleduck

Image
  Blast from the Past | Saleduck On the face of it, Southeast Asia seemed like an e-commerce wonderland with no other place on earth matching the regional digital adoption. In 2016, following in the footsteps of China and the US; Southeast Asia was on the cusp of an e-commerce golden age in online shopping. Among the e-commerce players in the region, Saleduck made their entry into the foreign markets after their affluence in the European e-commerce market. Building upon their success in their home region, Saleduck reached out to Orchan to establish their presence in Malaysia first after the initial pre-launch in early 2016. Malaysia was the first country in Asia that they chose to work from to establish their presence in Asia. In 2016, the Malaysian government had granted Saleduck with the prestigious MSC Status. The status granted by the government offered innovative multimedia companies substantial business benefits. Doing so, the country hoped to become the ...