Social Media Influencers | Trends, Metrics, Predictions
Social Media Influencers Trends, Metrics, Predictions Interview with Siim Sainas (BrandHero) Over the last decade, the significance of social media grew to become an important part of every business’ marketing strategy. It’s easy to understand why: a study from We Are Social found that worldwide there are 3.8 billion people who use social media in 2020, a number that grows every year. Streaming into multifaceted platforms, social media forms part of the roots for engagement with both millennials and Gen-Z communities. While the technology we have access to has never been greater, the competition has also never been higher. Over the past few years, Instagram has risen to become arguably the most influential social platform in the Western world. With its success, a certain kind of aesthetic has become the norm – the Insta life. Partnering with an influencer in a mutually beneficial arrangement to raise brand awareness or promote products and services can be...