Orchan Consulting | Asia Sdn Bhd

PR FOR STARTUPS | Evolve Your Brand Story Using Practical PR Tools FREE WEBINAR | Monday 30 March 2020 You’ve got it right, start-ups are different. Even if you’re not bootstrapping it, the eco-system for startups is perceived differently, and the way in which compelling stories win over traditional media is juxtaposed against the need for digital PR. This workshop looks at how to embrace PR from a startup perspective, offering insights to develop a communications strategy that becomes a win-win for you and the media. Join Orchan's Farrell Tan and Dr Craig J Selby as w e share practical steps your startup can do right now to build its story, gain traction in media, and start its PR journey to support your startup success. RSVP: webinars@orchan.asia # OrchanTraining # OrchanPR #Startups #ChangeNow # OrchestratingChange # BusinessAsUnusual # BrandCommunications # BrandStrategy # SurvivingCovid

Recovery Planning Considerations Now is not the time to sit and lick our wounds. It is the time to plan, with new parameters in place. It’s time to be proactive and to ensure that our brand voice is still part of the broader societal narrative. At the most simplistic level, take stock of where you are, what has changed for your brand recently, and under a variety of scenarios, where will your brand be in future times? What messaging do you require to make your brand retain relevance? Is your current messaging, and communication channels, up to that task? If not, ask yourself, what needs to change? What two weeks ago – may have been a fantastic campaign – could today be accused of being tone deaf or completely offensive. That’s ok. Pull it. Re-jig it. And put it out there again in an evolved / realigned format. It’s not the time to be complacent and sit back, cancelling promotional and online communication activities....

Happy Birthday, Jeevan! Jeevan. You'll probably learn one thing about me through this post - never send your boss images that aren't serious business ones - they will be used against you. That aside, we want to wish you Happy Birthday, Jeevan!  I know the ideal birthday isn't you working from home. I know you were meant to be with your family this past weekend, and that because of 'life', that couldn't happen. And I know we are a poor substitute for that. But we do wish you a very Happy Birthday, and many more to come. Congrats on turning your internship into a permanent position. We look forward to more birthdays with you (there will be cake for future ones, I hope), and to having a proper celebration once the lockdown is over! Click below; a couple of surprise videos for the birthday boy :)

Business as Unusual Continues Into Its Second Week These are challenging times. Such a cliché. I don’t mean to be disrespectful, but the truth is, it is. But every time has its challenges – some tougher than others. But whatever happens, we have to continue looking forward – planning, mitigating, restrategising, realigning – functioning as “business as usual” even when its “unusual”. With so much uncertainty, its time for businesses to do a few things. Take stock of what you have, where you are at, and how this will fit into a potential Business 5.0 model (forget Industry 4.0 as we’ve moved past that with Covid). Business will be different, especially as the world locks down, and not just out own back yards. Look at your communications activities. Are they still relevant? Will they be seen as tone deaf? Even in the short run! Are you sending a message of positivity, or doom and gloom. Those “we are with you” messages need to hit the ...

Business as unUSUAL We've always been a bit different from the 'others', so why let that stop just because of changed circumstances. For us at #OrchanPR , it's business as unUSUAL -- our phones are still working, we have our laptops and stable internet connections, and we're still delivering at #OrchestratingChange for our clients. We might be in our pyjamas though - #JustKidding Things are changing fast, and your brand needs to be agile and adapt to these changes. Don't be left behind, and don't get overwhelmed by panic. Reach out to any of us if you or your brand needs help navigating the (temporary) new world order of PR, social media content or strategy, or if you'd like to explore any of our custom webinar training options (while you have some down time): Craig J Selby   | craig@orchan.asia (PR / Training) Farrell Tan (PR / Training) | farrell@orchan.asia Jeevandran Raghavan | (PR) jeevandran@orchan.asia Michelle Nunis | (Training) miche...