When Crisis Response Fails | Lessons from an Uncaring Developer

When Crisis Response Fails | Lessons from an Uncaring Developer The First Rule in Crisis Management is Show Empathy ! Whether you are at fault or not, show empathy, show concern for those affected. People ALWAYS come before property! At the very least, make it seem that way. It will buy your brownie points. Last week’s partial building collapse in Taman Desa was a horrific incident. Two team members were trapped, potentially injured; not to mention the flow on effects – delays for purchasers, added congestion in the neighbourhood, and disruption for those who live near by – inconvenience for multiple stakeholders. But that didn’t seem to matter to the developer. Their first press release, issued to publications via social media I may add, quite some time after the event (several hours), was so curt and dry – no empathy or concern for their team members (they called ‘workers’ - the tone already suggests their level of inv...