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When Crisis Response Fails | Lessons from an Uncaring Developer

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When Crisis Response Fails | Lessons from an Uncaring Developer The First Rule in Crisis Management is Show Empathy !  Whether you are at fault or not, show empathy, show concern for those affected.  People ALWAYS come before property! At the very least, make it seem that way. It will buy your brownie points.   Last week’s partial building collapse in Taman Desa was a horrific incident. Two team members were trapped, potentially injured; not to mention the flow on effects – delays for purchasers, added congestion in the neighbourhood, and disruption for those who live near by – inconvenience for multiple stakeholders. But that didn’t seem to matter to the developer. Their first press release, issued to publications via social media I may add, quite some time after the event (several hours), was so curt and dry – no empathy or concern for their team members (they called ‘workers’ - the tone already suggests their level of inv...

Great Brand Stories

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Great Brand Stories Scott hit the nail on the head with this quote! A great brand leads us in the right momentum, but it never fully shows its cards. For once the story is complete, the brand is ended. Leaving elements untold generates curiousity; but it also means the brand has more narrative to share, thus ensuring opportunity to carve out its future. As storytellers and brand guardians, always leave some wiggle room for more to be told.

Going Viral?

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Going Viral? Learning From the Trends and Considerations for Communicating During Public Health Threats When the next major outbreak strikes, it will most likely be accompanied by an explosion of texts, tweets, photos and forwarded emails. Some of these millions of words and pictures will have useful information; but many will be filled with rumour , misinformation, and sensationalised claims. This repeated wave of messages will overwhelm traditional information sources, including government agencies, global news media, and even first responders. As a result, millions of people will receive unvetted and incorrect assertions with unqualified guidance, all of which could ultimately endanger their own health, damage their economies, and undermine the stability of society. Communication by public authorities during a crisis situation is an essential and indispensable part of any response to a situation that may threaten both life and property. In our onl...

Blast from the Past - Staedtler

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Blast from the Past: Staedtler Having been in the market for over a century, Staedtler made Malaysia a home in 1964 – introducing the great tradition of Nuremberg pencil-makers, its decades of experience and significant head start in the research and development of innovative products with quality. As Staedtler remains true to its roots and continues to manufacture more than 80% of its products worldwide in Germany, it has established itself as a premium brand in Malaysia. When Staedtler engaged Orchan (they were one of our first retainers; woohoo!), they had just collaborated with Erra Fazira – a Malaysian beauty queen, actress, singer, TV host and film producer – to help her creative vision come to life, which is to establish her own art club. As such, we were tasked to launch the art club, on top of other on-ground activities including a showcase where children were shown how pencils were made from scratch in the past. Check out some of the coverage: Visi Kreatif Er...

Why Oversimplification is Bad for Entrepreneurs, Consumers, and Society As A Whole

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Why Oversimplification is Bad for Entrepreneurs, Consumers, and Society As A Whole Technological innovation has enabled us so much convenience compared to ever before. Let’s face it; last millennium, entrepreneurs used letters to communicate their business deals. Now that we live in the digital era, and that almost everyone owns a mobile communication device, that’s not the case anymore: business communications are far more likely to be reached via Email, or otherwise, instant messaging apps such as WhatsApp, Facebook Messenger and the like. Over the last couple of decades, the advancement that we are experiencing has evolved beyond our belief and has made our lives different by transforming the way we live and do work. Interestingly enough, as we live in a time now that the advent of technology has led us to advancing in some aspects of our lives, simultaneously, it is also taking major steps backward in others – that is – to oversimplify things during the jou...