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Humans of Orchan | Halima Zaghouli

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The Other Dutch Intern My name is Halima Zaghouli, and for the coming five months I will be an intern at Orchan Consulting Asia. I come from a big family and a home that is usually cosy, though my six sisters – yes, only sisters, no brothers – and I tend to cause our home to be quite hectic. But coming from a family this big, I was taught to follow my own path and consequently learned to make independent decisions without needing to rely much on anyone else; such as taking up internship in a country 6,000 miles away from my family and friends. Initially, I had no idea where I wanted to go for my internship, and what field of work I wanted to explore. But since I was going to be studying in Jakarta for six months from February 2016 onward, I thought it would be a good idea to undertake my internship in Malaysia, since it has similar cultures. Besides, I have always wanted to visit Malaysia. It was also a strategic decision as both the countries are close to each other, so I...

Thought Leadership - Being Brash in Marketing Stunt

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How do competing brands use their position – when being challenged – to their advantage during marketing stunts? Do brand leaders have to worry about their brand being attacked when challenged by other brands? Being a risk-taker during marketing stunts is a way to achieve successful publicity. Successful brand building between two competitors could win the hearts of consumer and trigger a positive attitude towards brands. While established companies may be seen as bullies when they brand bash the underdogs, it actually creates positive feedback when the latter responds in an open and optimistic manner, therefore being seen as brilliant masterminds. At the same time counter attacks can be very risky for their brand value. So, what’s the best method to approach brand bashing? Simple, let the brand speak for itself. Use these situations to turn those attacks in your favor in order to maintain a positive reputation. Here is an interesting article from Advertising ...

Quote of the Day

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Humans of Orchan | Soufyan Addi

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The Dutch Intern Hello! I’m Soufyan – a twenty-two year old student from Holland and I’ve recently started my internship at Orchan Consulting Asia. During the third year of my studies in International Business Management Studies (IBMS), I decided an internship abroad would be a great opportunity. While researching Thailand and Indonesia, a good friend pointed out Malaysia and I noticed it was a better fit – considering the culture, food, lifestyle and location. After deciding to do my internship in Malaysia, I researched on what kinds of industry I wanted to do my internship in. There were many possibilities such as Marketing intern, Finance intern, Accounting intern, HR intern and PR Intern. Since I’ve been involved in a Finance related programme, I decided that I wanted to learn something new that was also related to my studies; and that led me to choosing a field that is marketing and Public Relations related. Having contacted an internship agency in Holland, I was rec...

Quote of the Day

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