Orchan Consulting | Asia Sdn Bhd

A Micro-Personal Approach to PR? Whether we are doing Public Relations or Advertising, we generally assume that our targets are cohorts - be those demographic or psychographic - the common denominator being 'groups' of potential stakeholders that we want to reach out to. Over time, technology has ensured that we can better target these groups, by leveling-up on the criterion we wish to distinguish them by. But it seems, for Facebook at least, that this is not yet enough. Rather than personalised communications, we now have the opportunity for individualised communication. Whilst the following article calls it 'advertising', the technique applies equally to public relations initiatives too, and is something that may emerge as a tool in our collective arsenals in to the future. Potentially great for targeting high net worth individuals; the only issue - do they use Facebook still? Whilst the interest may amass, and potential benefits may start to shine through, there is a...

Direction & Change If the last eighteen months has taught us anything, it is that not all change is positive. Regardless, we have to embrace the changes that we face as a business, and find ways to work within new parameters to continue to thrive.  Not all do sadly, but that too, is part of change.

SEA:change Starts Here!   Last week, we unofficially launched the SEA:change initiative; Orchan’s little corner on the mediaspace.global platform.   SEA:change is a discussion forum and events platform to share broader communications and media industry happenings from the region, both with locals and those further afield. It was great to see so many participants from a variety of locations and positions of expertise join us for both our fireside chat and the networking.   Emmanuel Samaratisa, Executive Editor of The Vibes joined Orchan co-founder Farrell Tan for a no-holds-barred talk on Journalism, Business, Politics and Media Ownership. Whilst in 90 minutes we can only scratch the surface, there were some fantastic questions and discussion points from the attendees too, exploring a wide range of issues of media in Malaysia and the region. Discussion topics covered ranged from understanding the impact of Covid in SouthEast Asia, to specific pandemic-induced...

Back in May 2018, Kao Malaysia brought Parenthood Day to life at Sunway Pyramid with an event that perfectly captured the joys - and challenges - of modern parenting. Designed for both new and seasoned parents, Kao’s campaign, #TheSecretToMyModernParenthood , was part of their larger “Welcome to My Modern Parenthood” initiative. The goal? To create an engaging, educational platform for parents to explore how to navigate parenthood with confidence, less stress, and a touch of fun. The spotlight was on three of Kao’s family-friendly solutions:  Merries, Attack, and Magiclean,  all household names trusted by parents. The campaign also highlighted an important trend: more fathers stepping up in childcare and household roles, reshaping what modern parenting looks like today. Mr Fujiwara, President of Kao (Malaysia) launching the campaign with some children. To drive the message home, an imitation house - complete with kitchen, laundry, and bedroom - was set up on stage to...